HockeyStack

Overview

HockeyStack is a B2B Revenue Data Platform that unifies marketing, product, and sales data across the entire customer lifecycle to serve as the Single Source of Truth (SSoT) for Go-To-Market (GTM) and Revenue Operations (RevOps) teams. Founded in 2022 by three childhood friends from Turkey - Emir Atli, Bugra Gunduz (CEO), and Arda Bulut - who all dropped out of U.S. colleges to work on the startup full-time after participating in Y Combinator in 2023. The platform provides full lifecycle, multi-touch attribution, advanced identity and account intelligence, and AI-powered cross-domain analytics that connect every touchpoint from first visit to closed-won revenue. HockeyStack's warehouse-native, composable architecture integrates seamlessly with CRMs, data warehouses, and ad platforms through APIs, SDKs, reverse ETL, and real-time data syncs, ensuring all revenue data flows into one unified view. Key capabilities include accurate attribution modeling that tracks how each marketing channel, campaign, and touchpoint contributes to pipeline and revenue; account-level analytics that map the entire buying committee's journey across channels; AI-powered insights that identify what's working and what's not; and customizable dashboards that align marketing performance with revenue outcomes. The platform eliminates data silos by connecting web analytics, paid ads, CRM data, product usage, and sales activity into a single platform. HockeyStack serves B2B SaaS companies, marketing agencies, and revenue teams that need to prove marketing ROI and optimize spend across channels. The platform is particularly valuable for companies with complex, multi-stakeholder buying journeys where traditional last-touch attribution fails to capture the full customer journey. Pricing starts at $2,200/month for the Marketing Analytics and Attribution plan, positioning HockeyStack as an enterprise-grade solution for mid-market and large B2B organizations. In January 2025, the company raised a $20 million Series A led by Battery Ventures and Bessemer Venture Partners, bringing total funding to $22.7M and validating strong market demand for unified revenue analytics. What sets HockeyStack apart is its focus on account-based analytics rather than just lead-based metrics, its warehouse-native architecture that doesn't require data duplication, and its AI layer that surfaces insights automatically rather than requiring manual report building. The platform helps marketing teams shift from vanity metrics to revenue metrics, proving which channels and campaigns actually drive closed-won deals.

Key Features

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