Metadata.io

Overview

Metadata.io is a B2B Paid Digital Platform designed to optimize ad spend into revenue with precision, efficiency, and AI agents. Founded on April 20, 2015, by Gil Allouche (CEO), Yan Manevich, and Asaf Shilat in San Jose, California, Metadata has raised $52M in total funding including a $40M Series B in March 2022 led by Next47 and Resolute Ventures. The company has grown from $2.2M ARR in 2020 to $15M ARR in 2024. The platform consolidates Paid Social and Paid Search channels into one system, allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue - not just clicks and impressions. The platform is exceptionally designed for ABM use cases but fits perfectly into broader Demand Generation approaches. Key capabilities include AI campaign optimization for revenue metrics, hyper-targeted audience building for account-based marketing, cross-channel campaign management (LinkedIn, Google, Facebook, etc.), automated budget allocation based on performance, experimentation framework for testing messaging and audiences, and native integrations with CRMs and marketing automation platforms. Metadata enables marketers to build audiences targeting specific accounts and pipeline stages, then automatically optimizes spend to accounts showing strongest engagement. The platform serves B2B marketing teams at mid-market and enterprise companies, particularly those running significant paid advertising budgets who need to prove ROI at the pipeline and revenue level rather than just lead volume. Notable customers include G2, Drift, Pendo, Slack, Vonage, and Zoom. Pricing is custom and quote-based without published tiers. Capterra reviewers consistently report platform costs around $60,000 annually, with a minimum advertising spend requirement of $10,000+ monthly. This positions Metadata as a premium solution for companies with substantial paid media budgets. What differentiates Metadata is its focus on optimizing for revenue outcomes rather than vanity metrics. The AI doesn't just maximize clicks or impressions - it allocates budget to campaigns and audiences that drive meetings, pipeline, and closed-won revenue based on actual CRM data. This alignment between paid media and revenue outcomes helps B2B marketers prove ROI and make better budget decisions.

Key Features

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