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Apollo.io vs SalesIntel

A detailed comparison of Apollo.io and SalesIntel. Find out which AI SDR solution is right for your team.

📌Key Takeaways

  • 1Apollo.io vs SalesIntel: Comparing 6 criteria.
  • 2Apollo.io wins 0 categories, SalesIntel wins 0, with 6 ties.
  • 3Apollo.io: 4.5/5 rating. SalesIntel: 4.4/5 rating.
  • 4Both tools are evenly matched - choose based on your specific needs.
Option A

Apollo.io

4.5

End-to-end B2B sales intelligence and engagement platform with 265M+ contacts, AI-powered research, and multi-channel outreach automation

0 wins
View full review →
Option B

SalesIntel

4.4

B2B contact data platform with human-verified contacts, intent data, and research-on-demand service for accurate prospecting

0 wins
View full review →

0

Apollo.io wins

6

Ties

0

SalesIntel wins

Feature Comparison

CriteriaApollo.ioSalesIntelWinner
Email Deliverability44Tie
Personalization55Tie
Automation Level55Tie
CRM Integration33Tie
Ease of Use55Tie
Multi-channel Support55Tie

Detailed Analysis

Email Deliverability

Tie

Apollo.io

Apollo.io's email deliverability capabilities

SalesIntel

SalesIntel's email deliverability capabilities

Comparing email deliverability between Apollo.io and SalesIntel.

Personalization

Tie

Apollo.io

Apollo.io's personalization capabilities

SalesIntel

SalesIntel's personalization capabilities

Comparing personalization between Apollo.io and SalesIntel.

Automation Level

Tie

Apollo.io

Apollo.io's automation level capabilities

SalesIntel

SalesIntel's automation level capabilities

Comparing automation level between Apollo.io and SalesIntel.

CRM Integration

Tie

Apollo.io

Apollo.io's crm integration capabilities

SalesIntel

SalesIntel's crm integration capabilities

Comparing crm integration between Apollo.io and SalesIntel.

Ease of Use

Tie

Apollo.io

Apollo.io's ease of use capabilities

SalesIntel

SalesIntel's ease of use capabilities

Comparing ease of use between Apollo.io and SalesIntel.

Multi-channel Support

Tie

Apollo.io

Apollo.io's multi-channel support capabilities

SalesIntel

SalesIntel's multi-channel support capabilities

Comparing multi-channel support between Apollo.io and SalesIntel.

Feature-by-Feature Breakdown

Massive AI‑enhanced contact database

SalesIntel

Apollo.io

Provides access to over 270 million verified contacts and 30 million companies, continuously enriched by AI algorithms that validate emails, phone numbers, and firmographic data, ensuring high‑quality prospect lists for outbound campaigns. Higher lead accuracy reduces bounce rates and improves conversion.

Higher lead accuracy reduces bounce rates and improves conversion

SalesIntel

SalesIntel maintains one of the industry's most accurate B2B contact databases through a unique combination of AI-powered data collection and human verification. Unlike competitors who rely solely on automated scraping, SalesIntel employs a dedicated team of over 2,000 researchers who manually verify contact information every 90 days. This ensures that email addresses, phone numbers, and job titles remain current and accurate. The platform provides direct dial numbers for decision-makers, mobile phone numbers where available, and verified business email addresses with a 95% accuracy guarantee. Sales teams can filter contacts by seniority level, department, job function, and dozens of other criteria to build precisely targeted prospect lists. Dramatically reduces bounce rates and wasted outreach time by ensuring sales teams connect with real, verified decision-makers.

Dramatically reduces bounce rates and wasted outreach time by ensuring sales teams connect with real, verified decision-makers

Both Apollo.io and SalesIntel offer Massive AI‑enhanced contact database. Apollo.io's approach focuses on provides access to over 270 million verified contacts and 30 million companies, continuously enriched by ai algorithms that validate emails, phone numbers, and firmographic data, ensuring high‑quality prospect lists for outbound campaigns., while SalesIntel emphasizes salesintel maintains one of the industry's most accurate b2b contact databases through a unique combination of ai-powered data collection and human verification.. Choose based on which implementation better fits your workflow.

Multi‑channel sequence automation

SalesIntel

Apollo.io

Allows users to create email, phone, LinkedIn, and social media sequences with conditional triggers, A/B testing, and automated follow‑ups, all managed from a single dashboard. Saves time and ensures consistent outreach cadence.

Saves time and ensures consistent outreach cadence

SalesIntel

SalesIntel's intent data engine continuously monitors the digital footprint of millions of companies to identify those actively researching solutions in your category. The platform tracks content consumption patterns, website visits, keyword searches, and engagement with industry publications to score companies based on their likelihood to purchase. When a company shows elevated interest in topics related to your product, SalesIntel surfaces this as an actionable buying signal with context about what specific topics they're researching. The platform also monitors technographic changes, funding announcements, executive hires, and expansion news that often precede purchasing decisions. This intelligence enables sales teams to prioritize accounts showing genuine purchase intent rather than cold-calling through static lists. Enables sales teams to focus their efforts on accounts actively in-market, dramatically improving conversion rates and shortening sales cycles.

Enables sales teams to focus their efforts on accounts actively in-market, dramatically improving conversion rates and shortening sales cycles

Both Apollo.io and SalesIntel offer Multi‑channel sequence automation. Apollo.io's approach focuses on allows users to create email, phone, linkedin, and social media sequences with conditional triggers, a/b testing, and automated follow‑ups, all managed from a single dashboard., while SalesIntel emphasizes salesintel's intent data engine continuously monitors the digital footprint of millions of companies to identify those actively researching solutions in your category.. Choose based on which implementation better fits your workflow.

Integrated CRM and data enrichment

SalesIntel

Apollo.io

Bidirectional sync with Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and others, plus real‑time enrichment that updates contact records with new job changes, intent signals, and company data. Eliminates duplicate data entry and keeps the sales pipeline up‑to‑date.

Eliminates duplicate data entry and keeps the sales pipeline up‑to‑date

SalesIntel

SalesIntel provides deep visibility into the technology stacks of target companies, enabling sales teams to identify prospects using complementary or competitive solutions. The platform tracks over 16,000 technologies across categories including CRM, marketing automation, cloud infrastructure, security, and more. Sales teams can build prospect lists based on specific technology criteria, such as companies using a competitor's product or those with a particular tech stack that indicates fit. The technographic data is continuously updated as companies adopt new tools or phase out existing ones, providing a dynamic view of the market. This intelligence proves invaluable for crafting relevant outreach that speaks to a prospect's existing technology environment and demonstrates clear integration value. Allows sales teams to identify ideal prospects based on their technology environment and craft highly relevant, contextual outreach messages.

Allows sales teams to identify ideal prospects based on their technology environment and craft highly relevant, contextual outreach messages

Both Apollo.io and SalesIntel offer Integrated CRM and data enrichment. Apollo.io's approach focuses on bidirectional sync with salesforce, hubspot, microsoft dynamics, pipedrive and others, plus real‑time enrichment that updates contact records with new job changes, intent signals, and company data., while SalesIntel emphasizes salesintel provides deep visibility into the technology stacks of target companies, enabling sales teams to identify prospects using complementary or competitive solutions.. Choose based on which implementation better fits your workflow.

AI Assistant & AI Projects

SalesIntel

Apollo.io

AI‑driven assistants generate personalized email copy, recommend next‑best actions, and can be prompted to build targeted prospect lists or trigger workflows, acting as a co‑pilot throughout the sales process. Accelerates content creation and improves relevance of outreach.

Accelerates content creation and improves relevance of outreach

SalesIntel

Beyond contact information, SalesIntel delivers comprehensive firmographic intelligence on millions of companies worldwide. The platform provides detailed company profiles including revenue ranges, employee counts, industry classifications, headquarters locations, and subsidiary relationships. Sales teams can filter and segment companies based on dozens of firmographic criteria to build ideal customer profile (ICP) matched prospect lists. The data includes information on company growth trajectories, recent news and announcements, social media presence, and organizational structure. SalesIntel also tracks company hierarchies, enabling enterprise sales teams to understand the relationship between parent companies, subsidiaries, and divisions for more strategic account planning. Empowers sales teams to precisely target companies matching their ideal customer profile and understand organizational structures for strategic selling.

Empowers sales teams to precisely target companies matching their ideal customer profile and understand organizational structures for strategic selling

Both Apollo.io and SalesIntel offer AI Assistant & AI Projects. Apollo.io's approach focuses on ai‑driven assistants generate personalized email copy, recommend next‑best actions, and can be prompted to build targeted prospect lists or trigger workflows, acting as a co‑pilot throughout the sales process., while SalesIntel emphasizes beyond contact information, salesintel delivers comprehensive firmographic intelligence on millions of companies worldwide.. Choose based on which implementation better fits your workflow.

Advanced analytics & reporting

SalesIntel

Apollo.io

Tracks sequence performance, open/click/reply rates, buyer intent scores, and provides built‑in dashboards for A/B testing, pipeline forecasting, and revenue attribution. Gives sales leaders data‑driven insights to optimize strategies.

Gives sales leaders data‑driven insights to optimize strategies

SalesIntel

SalesIntel integrates natively with the most popular CRM platforms and sales engagement tools, ensuring that intelligence flows seamlessly into existing workflows. The platform offers deep integrations with Salesforce, HubSpot, Microsoft Dynamics, and other major CRMs, enabling automatic data enrichment, lead scoring updates, and contact synchronization. Sales engagement platform integrations with tools like Outreach, Salesloft, and Apollo allow teams to push verified contacts directly into sequences without manual data entry. The platform also provides a Chrome extension that surfaces SalesIntel data while browsing LinkedIn or company websites, enabling real-time prospecting without leaving the browser. API access enables custom integrations for organizations with unique technology requirements. Eliminates manual data entry and ensures sales teams can access intelligence within their existing tools and workflows.

Eliminates manual data entry and ensures sales teams can access intelligence within their existing tools and workflows

Both Apollo.io and SalesIntel offer Advanced analytics & reporting. Apollo.io's approach focuses on tracks sequence performance, open/click/reply rates, buyer intent scores, and provides built‑in dashboards for a/b testing, pipeline forecasting, and revenue attribution., while SalesIntel emphasizes salesintel integrates natively with the most popular crm platforms and sales engagement tools, ensuring that intelligence flows seamlessly into existing workflows.. Choose based on which implementation better fits your workflow.

Strengths & Weaknesses

Apollo.io

Strengths

  • Massive B2B database with 270M+ verified contacts and 30M+ companies, continuously enriched by AI for high data accuracy and low bounce rates.
  • All-in-one platform combines prospecting, sequencing, CRM sync, and analytics - eliminates need for multiple point solutions and reduces tool sprawl.
  • AI-powered email writer and assistant generates personalized outreach at scale, recommends next-best actions, and builds targeted prospect lists from natural language prompts.
  • Bidirectional CRM integration with Salesforce, HubSpot, and others keeps data synchronized in real-time and eliminates duplicate data entry.
  • Flexible pricing with free tier and credit-based model makes enterprise-grade sales intelligence accessible to startups and SMBs.

Weaknesses

  • Credit system can be confusing - mobile numbers cost extra credits, and heavy users may find credit consumption adds up quickly.
  • Data accuracy varies by region - while US/EU contact data is strong, international markets may have less reliable information.
  • Per-user pricing on higher tiers can become expensive for large sales teams compared to flat-rate competitors.
  • Learning curve for advanced features - workflow automation and AI assistant require time to configure optimally.

SalesIntel

Strengths

  • Human-Verified Contact Data: SalesIntel maintains one of the industry's most accurate B2B contact databases through a unique combination of AI-powered data collection and human ve...
  • Intent Data & Buying Signals: SalesIntel's intent data engine continuously monitors the digital footprint of millions of companies to identify those actively researching solutions...
  • Technographic Intelligence: SalesIntel provides deep visibility into the technology stacks of target companies, enabling sales teams to identify prospects using complementary or...
  • Company Firmographic Data: Beyond contact information, SalesIntel delivers comprehensive firmographic intelligence on millions of companies worldwide. The platform provides deta...
  • CRM & Sales Tool Integration: SalesIntel integrates natively with the most popular CRM platforms and sales engagement tools, ensuring that intelligence flows seamlessly into existi...

Weaknesses

  • Learning curve for advanced automation features - optimal configuration may require experimentation and iteration.
  • Data accuracy varies by region - international markets may have less comprehensive or current contact information.
  • AI-generated content requires human review to ensure accuracy and brand voice consistency.

Industry-Specific Fit

IndustryApollo.ioSalesIntelBetter Fit
All IndustriesApollo.io’s flexible data filters, AI‑driven intent detection, and customizable workflows allow any vertical—from SaaS to manufacturing—to build precise prospect lists, automate outreach, and integrate with existing CRMs, making the platform universally applicable.Not specifiedApollo.io
SaaSProvides deep technographic filters and product‑usage intent signals that help SaaS companies target accounts showing trial usage or recent funding, enabling timely outreach and faster customer acquisition.Not specifiedApollo.io
HealthcareOffers compliance‑ready GDPR and HIPAA‑compatible data handling, along with industry‑specific filters for hospital systems and medical device manufacturers, helping sales teams reach decision‑makers while maintaining regulatory standards.Not specifiedApollo.io
Financial ServicesIncludes financial‑industry SIC codes, intent data for regulatory compliance software, and secure data encryption, allowing banks and fintech firms to prospect safely and efficiently.Financial services organizations leverage SalesIntel to identify and engage with businesses that match their target client profile. Banks, insurance companies, and fintech firms use the platform's firmographic data to segment prospects by revenue, employee count, and industry vertical. The human-verified contact data is particularly valuable in financial services where reaching the right decision-maker (CFO, Controller, Treasury) is essential. Compliance features help financial institutions meet regulatory requirements around data usage.SalesIntel
E‑commerceLeverages buying‑intent signals such as recent cart activity or ad spend spikes to identify high‑value merchants, and integrates with e‑commerce platforms for seamless lead capture.Not specifiedApollo.io
ManufacturingProvides extensive SIC code filtering (see source 13) and equipment‑specific contact data, enabling manufacturers to target procurement officers and engineering leads.Manufacturing companies use SalesIntel to identify potential customers and partners across their supply chain. The platform's company intelligence helps manufacturers understand prospect operations, including facility locations, employee counts, and technology infrastructure. Intent data reveals when manufacturing companies are researching new equipment, software, or services, enabling timely outreach. The ability to filter by industry sub-segments helps manufacturers target specific verticals within the broader manufacturing sector.SalesIntel
EducationOffers filters for K‑12, higher‑education, and ed‑tech organizations, plus intent data around curriculum purchases, helping vendors engage administrators and IT directors.Not specifiedApollo.io
Real EstateSupports property‑management and commercial‑real‑estate contact enrichment, allowing brokers to locate owners, investors, and leasing managers with high‑precision targeting.Not specifiedApollo.io

Our Verdict

Apollo.io and SalesIntel are both strong AI SDR solutions. SalesIntel stands out for massive ai‑enhanced contact database. Choose based on which specific features and approach best fit your workflow and requirements.

Choose Apollo.io if you:

  • You operate in All Industries
  • You prefer Apollo.io's approach to ai sdr
  • You prefer Apollo.io's approach to ai sdr
View Apollo.io

Choose SalesIntel if you:

  • You need massive ai‑enhanced contact database capabilities
  • You need multi‑channel sequence automation capabilities
  • You operate in SaaS & Technology
View SalesIntel

Need Help Choosing?

Get expert guidance on selecting between Apollo.io and SalesIntel for your specific use case.

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Frequently Asked Questions

It depends on your specific needs. Apollo.io and SalesIntel each have strengths in different areas. Compare features, integrations, and pricing to determine which is best for your use case.
In some cases, yes. Many teams use complementary tools together. Check if both platforms offer integrations or APIs that allow them to work together.
Both platforms offer different onboarding experiences. Apollo.io and SalesIntel each have their own setup processes. Most users can get started with either within a few hours.
The main differences are in their approach, feature set, and target use cases. Review the comparison criteria above to see detailed breakdowns of how they differ.
For small teams, consider factors like ease of use, pricing tiers, and the specific features you need most. Both Apollo.io and SalesIntel can work for small teams depending on your priorities.

Sources & Evidence

  • Fully agentic end‑to‑end GTM platform with AI agents that orchestrate prospecting, engagement, and deal execution across the entire sales funnel

    Source: Apollo.io introduced the industry’s first fully agentic GTM platform in Oct 2025, enabling AI assistants to automate list building, outreach sequencing, and deal workflow without manual intervention (source 12).

  • Real-time buying signal detection with AI-powered company intelligence integration

    Source: SalesIntel's proprietary AI analyzes real-time company data, funding announcements, hiring patterns, and technology changes to identify high-intent prospects. According to customer testimonials, this capability has helped sales teams increase their connect rates by up to 3x compared to traditional prospecting methods. The platform monitors over 22 million companies continuously, processing thousands of data points per company to surface actionable buying signals. This differentiates SalesIntel from traditional SDR tools by providing dynamic, intent-driven intelligence rather than static contact lists that quickly become outdated.

  • Apollo Wins “Best AI‑Powered Sales Solution” in 2025 MarTech Breakthrough Awards

    Source: Apollo News - View source

  • Apollo.io Unveils Industry’s First Fully Agentic End‑to‑End GTM Platform

    Source: Apollo News - View source

  • A complete overview of Apollo AI for 2025 - eesel AI

    Source: eesel.ai - View source

  • Sales Development Representative – Role, Skills & Success Tips

    Source: apollo.io - View source

  • Apollo.io

    Source: knowledge.apollo.io - View source

Last updated: January 30, 2026

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