Artisan (Ava) vs Cognism

Artisan (Ava)

Ava taps into a curated database of over 300 million verified B2B contacts, pulling data from dozens of sources (technographics, funding events, hiring news, social signals). The AI enriches each prospect in real time, ensuring that outreach is based on the latest firm‑level intelligence. This depth of data reduces manual research time, improves targeting accuracy, and enables hyper‑personalized messaging that resonates with the prospect’s current context. Higher prospect relevance and faster pipeline building

✓ Higher prospect relevance and faster pipeline building

Cognism

Cognism's flagship Diamond Data® program represents a paradigm shift in B2B contact data quality. Unlike competitors who rely solely on algorithmic data collection and web scraping, Cognism employs dedicated human verification teams who physically call mobile numbers to confirm accuracy before adding them to the database. This labor-intensive process results in phone-verified mobile numbers with a claimed 98% accuracy rate, dramatically reducing the time SDRs spend dialing wrong numbers or reaching outdated contacts. The verification process also captures additional context like best times to call and direct dial availability, enabling sales teams to maximize their connect rates and have more meaningful conversations with decision-makers. Sales teams experience 3x higher connect rates and spend significantly less time on dead-end calls, directly translating to more pipeline generated per rep.

✓ Sales teams experience 3x higher connect rates and spend significantly less time on dead-end calls, directly translating to more pipeline generated per rep

Artisan (Ava)

Using a proprietary LLM pipeline, Ava writes emails and LinkedIn messages that adapt tone, style and call‑to‑action to each individual prospect. The system employs a "Personalization Waterfall" that selects the most specific data point (e.g., recent funding, product launch) for inclusion, creating messages that read as if drafted by a senior sales rep. This results in higher open and reply rates compared with generic templates. Improved engagement metrics and response rates

✓ Improved engagement metrics and response rates

Cognism

Cognism's AI-powered intent engine continuously monitors billions of online signals to identify companies actively researching solutions in your category. The platform tracks content consumption patterns, technology review site visits, job postings indicating growth or change, funding announcements, and competitive research behavior to surface accounts showing genuine buying intent. Unlike basic intent data providers that offer generic topic-level signals, Cognism's intent scoring combines multiple signal types with firmographic fit to prioritize accounts most likely to convert. Sales teams receive real-time alerts when target accounts enter active buying cycles, enabling them to engage prospects at the optimal moment in their decision-making journey. Revenue teams can focus their efforts on the 3% of accounts actively in-market, resulting in 40% higher conversion rates and shorter sales cycles.

✓ Revenue teams can focus their efforts on the 3% of accounts actively in-market, resulting in 40% higher conversion rates and shorter sales cycles

Artisan (Ava)

Ava orchestrates multi‑step sequences across email and LinkedIn, automatically adjusting timing based on recipient behavior (opens, clicks, replies). At Level 2 autonomy she can send messages, follow‑up, and even book calendar slots without human approval, while providing a live dashboard for managers to monitor performance. Scalable outreach with minimal manual oversight

✓ Scalable outreach with minimal manual oversight

Cognism

The Cognism Prospector browser extension transforms everyday web browsing into a prospecting powerhouse by overlaying verified contact data directly onto LinkedIn profiles, company websites, and other business pages. When viewing a prospect's LinkedIn profile, sales reps can instantly access verified email addresses, phone-verified mobile numbers, and company intelligence without leaving their browser. The extension also enables one-click export to CRM systems and sales engagement platforms, eliminating manual data entry and ensuring consistent data hygiene. Advanced features include bulk list building from LinkedIn Sales Navigator searches and automatic enrichment of existing contact records with the latest verified information. SDRs save an average of 2 hours daily on prospecting research while maintaining higher data quality standards across their outreach activities.

✓ SDRs save an average of 2 hours daily on prospecting research while maintaining higher data quality standards across their outreach activities

Artisan (Ava)

The platform includes built‑in warm‑up, mailbox health monitoring, dynamic sending limits, and signature rotation to keep sender reputation high. Bounce testing and placement analytics ensure that high‑volume campaigns land in the inbox rather than spam folders, a common pain point for outbound teams. Higher inbox placement and reduced spam complaints

✓ Higher inbox placement and reduced spam complaints

Cognism

Cognism's trigger event monitoring system tracks over 50 different business events that indicate potential buying opportunities, including executive job changes, company expansions, technology implementations, funding rounds, and organizational restructuring. When a tracked event occurs at a target account, the platform automatically alerts relevant sales team members and can trigger predefined workflow actions like adding contacts to sequences or updating CRM records. The system uses machine learning to learn which trigger events correlate most strongly with closed-won deals for each customer, continuously refining alert relevance over time. This proactive intelligence enables sales teams to reach out with contextually relevant messaging at precisely the right moment. Sales teams can engage prospects with timely, relevant outreach that demonstrates market awareness and increases response rates by up to 50%.

✓ Sales teams can engage prospects with timely, relevant outreach that demonstrates market awareness and increases response rates by up to 50%

Artisan (Ava)

Every new customer receives a dedicated Customer Success Manager who runs a kickoff call, configures integrations (Slack, HubSpot, Salesforce), and fine‑tunes the AI’s messaging style. Ongoing quarterly business reviews and custom SLA options help enterprises align Ava’s performance with revenue goals. Rapid time‑to‑value and ongoing optimization

✓ Rapid time‑to‑value and ongoing optimization

Cognism

Cognism's automated data enrichment engine continuously monitors and updates contact and company records within connected CRM systems, ensuring sales teams always work with accurate, complete information. The platform identifies records with missing fields, outdated information, or data decay and automatically enriches them with verified data from Cognism's database. Enrichment capabilities include adding missing phone numbers and emails, updating job titles and company information, appending technographic and firmographic data, and flagging contacts who have changed roles or companies. The system operates in real-time for new records and runs scheduled batch enrichment for existing databases, maintaining data quality without manual intervention. Organizations maintain 95%+ CRM data accuracy while eliminating hundreds of hours of manual data maintenance annually.

✓ Organizations maintain 95%+ CRM data accuracy while eliminating hundreds of hours of manual data maintenance annually