Braze vs Seventh Sense

Braze

Canvas is Braze's flagship visual journey builder that enables marketers to create sophisticated, multi-step customer journeys without writing code. The drag-and-drop interface allows teams to design complex workflows with conditional branching, time delays, A/B testing, and personalization at every step. Canvas automatically optimizes message timing and channel selection based on individual user behavior, learning from billions of interactions to determine when each customer is most likely to engage. Marketers can create journeys that span days, weeks, or months, with intelligent triggers that respond to real-time customer actions. Reduces campaign setup time by 60% while improving engagement rates through automated optimization and intelligent personalization.

✓ Reduces campaign setup time by 60% while improving engagement rates through automated optimization and intelligent personalization

Seventh Sense

Seventh Sense's core AI engine analyzes millions of data points from your email engagement history to build individual behavioral profiles for every contact in your database. The machine learning algorithms examine when each recipient typically opens emails, how long they spend reading content, what times of day they're most active, and which days of the week show highest engagement. Rather than sending emails in bulk at a single predetermined time, the system automatically schedules each message to arrive in the recipient's inbox at their personal optimal engagement window. This individualized approach ensures your emails don't get buried under a flood of other messages and instead arrive when recipients are actively checking their inbox and most receptive to your content. Dramatically increases open rates and click-through rates by reaching each recipient at their personal peak engagement time, cutting through inbox clutter and email fatigue.

✓ Dramatically increases open rates and click-through rates by reaching each recipient at their personal peak engagement time, cutting through inbox clutter and email fatigue

Braze

Braze's Intelligent Channel feature uses machine learning algorithms to automatically determine the optimal communication channel for each individual customer based on their historical engagement patterns. The system analyzes past interactions across email, push, SMS, and in-app messaging to predict which channel will generate the highest likelihood of engagement for any given message. This eliminates guesswork and ensures marketing resources are allocated to the channels that actually drive results for each customer segment. Increases overall campaign engagement by 15-25% by reaching customers on their preferred channels at the right moments.

✓ Increases overall campaign engagement by 15-25% by reaching customers on their preferred channels at the right moments

Seventh Sense

The email throttling feature intelligently distributes your email sends over extended time periods rather than blasting your entire list simultaneously. This sophisticated distribution system helps maintain strong sender reputation by avoiding sudden spikes in email volume that can trigger spam filters and deliverability issues. Marketing teams can configure throttling windows ranging from hours to days, allowing the system to optimize delivery timing while respecting volume constraints. The throttling algorithm works in conjunction with send time optimization to ensure each email is delivered within the recipient's optimal engagement window while maintaining healthy sending patterns that email service providers reward with better inbox placement. Protects sender reputation and improves deliverability rates by preventing volume spikes that trigger spam filters while maintaining optimal individual send times.

✓ Protects sender reputation and improves deliverability rates by preventing volume spikes that trigger spam filters while maintaining optimal individual send times

Braze

Braze's real-time data infrastructure processes customer events and behavioral signals within milliseconds, enabling immediate personalization and triggered messaging based on live customer actions. The platform ingests data from mobile apps, websites, point-of-sale systems, and third-party sources through streaming APIs, creating unified customer profiles that update continuously. This real-time capability powers use cases like abandoned cart recovery, location-based messaging, and instant response to customer milestones or behavior changes. Enables sub-second response to customer actions, capturing engagement opportunities that batch-processing systems miss entirely.

✓ Enables sub-second response to customer actions, capturing engagement opportunities that batch-processing systems miss entirely

Seventh Sense

Seventh Sense provides deep, native integrations with leading marketing automation platforms including HubSpot, Marketo, and Pardot. These integrations go beyond simple API connections to provide seamless workflow incorporation that allows marketing teams to leverage send time optimization within their existing campaign structures. The platform syncs contact data, engagement history, and campaign metrics bidirectionally, ensuring your marketing automation system always has access to the latest optimization insights. Implementation requires minimal technical setup, with most integrations completing within hours rather than days, and the system automatically begins learning from historical engagement data immediately upon connection. Enables teams to enhance existing marketing automation investments without disrupting established workflows or requiring extensive technical implementation.

✓ Enables teams to enhance existing marketing automation investments without disrupting established workflows or requiring extensive technical implementation

Braze

Braze's predictive analytics capabilities leverage machine learning to forecast customer behavior before it happens, enabling proactive rather than reactive marketing strategies. The platform can predict likelihood to purchase, churn probability, and customer lifetime value, allowing marketers to segment audiences based on future behavior rather than just past actions. Predictive models continuously learn from new data, improving accuracy over time and adapting to changing customer patterns without manual intervention. Enables proactive customer retention strategies that reduce churn by identifying at-risk customers before they disengage.

✓ Enables proactive customer retention strategies that reduce churn by identifying at-risk customers before they disengage

Seventh Sense

The comprehensive analytics dashboard provides deep visibility into email engagement patterns across your entire contact database. Marketing teams can visualize when their audience is most active, identify trends in engagement behavior, and understand how send time optimization is impacting campaign performance. The dashboard displays metrics including optimal send time distributions, engagement lift compared to baseline performance, and detailed breakdowns by segment, campaign type, and time period. Advanced reporting features allow teams to export data for further analysis and create custom reports that align with specific business objectives and KPIs. Empowers marketing teams with actionable insights into audience behavior patterns, enabling data-driven decisions about email strategy and campaign timing.

✓ Empowers marketing teams with actionable insights into audience behavior patterns, enabling data-driven decisions about email strategy and campaign timing

Braze

Braze's personalization engine goes beyond simple merge tags to deliver truly individualized content experiences at scale. The platform supports dynamic content blocks that change based on customer attributes, behavior, and context, as well as Connected Content that pulls real-time data from external APIs to personalize messages with live inventory, pricing, or recommendations. Liquid templating language provides powerful customization options while remaining accessible to non-technical marketers through visual editing tools. Drives 2-3x higher conversion rates compared to generic messaging by delivering contextually relevant content to each recipient.

✓ Drives 2-3x higher conversion rates compared to generic messaging by delivering contextually relevant content to each recipient

Seventh Sense

Seventh Sense's predictive engagement scoring system goes beyond simple send time optimization to forecast how likely each contact is to engage with upcoming campaigns. The machine learning models analyze historical engagement patterns, recent activity levels, and behavioral trends to assign engagement probability scores to every contact. Marketing teams can use these scores to segment audiences, prioritize high-engagement contacts for premium content, and identify at-risk contacts showing declining engagement. The scoring system updates continuously as new engagement data flows in, providing always-current predictions that help teams allocate resources effectively and personalize outreach strategies. Helps marketing teams prioritize outreach efforts and identify engagement opportunities by predicting which contacts are most likely to respond to campaigns.

✓ Helps marketing teams prioritize outreach efforts and identify engagement opportunities by predicting which contacts are most likely to respond to campaigns

Braze

Approach: Braze automates the entire outbound prospecting workflow using AI. The platform identifies ideal customer profiles, enriches contact data from multiple sources, and generates personalized email sequences at scale. Sales teams can set targeting criteria and let the AI handle research, outreach, and follow-ups.

Outcome: 70% time savings on prospecting activities, 3x increase in qualified meetings booked, 50% improvement in email response rates through AI personalization.

Seventh Sense

Approach: Seventh Sense automates the entire outbound prospecting workflow using AI. The platform identifies ideal customer profiles, enriches contact data from multiple sources, and generates personalized email sequences at scale. Sales teams can set targeting criteria and let the AI handle research, outreach, and follow-ups.

Outcome: 70% time savings on prospecting activities, 3x increase in qualified meetings booked, 50% improvement in email response rates through AI personalization.

Braze

Approach: Braze uses AI to automatically qualify and score leads based on firmographic data, behavioral signals, and engagement patterns. The system continuously learns from conversion data to improve scoring accuracy and prioritize the highest-value opportunities.

Outcome: 45% increase in lead-to-opportunity conversion, 60% reduction in time spent on unqualified leads, 2x improvement in sales team productivity.

Seventh Sense

Approach: Seventh Sense uses AI to automatically qualify and score leads based on firmographic data, behavioral signals, and engagement patterns. The system continuously learns from conversion data to improve scoring accuracy and prioritize the highest-value opportunities.

Outcome: 45% increase in lead-to-opportunity conversion, 60% reduction in time spent on unqualified leads, 2x improvement in sales team productivity.