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Relevance AI vs Clari

A detailed comparison of Relevance AI and Clari. Find out which AI SDR solution is right for your team.

📌Key Takeaways

  • 1Relevance AI vs Clari: Comparing 6 criteria.
  • 2Relevance AI wins 5 categories, Clari wins 1, with 0 ties.
  • 3Relevance AI: 4.0/5 rating. Clari: 4.1/5 rating.
  • 4Overall recommendation: Relevance AI edges ahead in this comparison.
Option A

Relevance AI

4.0

AI agent platform for building custom sales and marketing automation workflows with pre-built templates and no-code tools

5 wins
View full review →
Option B

Clari

4.1

Revenue platform with AI-powered forecasting, pipeline management, and deal intelligence for predictable revenue

1 wins
View full review →

5

Relevance AI wins

0

Ties

1

Clari wins

Feature Comparison

CriteriaRelevance AIClariWinner
Email Deliverability43Relevance AI
Personalization54Relevance AI
Automation Level54Relevance AI
CRM Integration35Clari
Ease of Use54Relevance AI
Multi-channel Support54Relevance AI

Detailed Analysis

Email Deliverability

Relevance AI

Relevance AI

Relevance AI's email deliverability capabilities

Clari

Clari's email deliverability capabilities

Comparing email deliverability between Relevance AI and Clari.

Personalization

Relevance AI

Relevance AI

Relevance AI's personalization capabilities

Clari

Clari's personalization capabilities

Comparing personalization between Relevance AI and Clari.

Automation Level

Relevance AI

Relevance AI

Relevance AI's automation level capabilities

Clari

Clari's automation level capabilities

Comparing automation level between Relevance AI and Clari.

CRM Integration

Clari

Relevance AI

Relevance AI's crm integration capabilities

Clari

Clari's crm integration capabilities

Comparing crm integration between Relevance AI and Clari.

Ease of Use

Relevance AI

Relevance AI

Relevance AI's ease of use capabilities

Clari

Clari's ease of use capabilities

Comparing ease of use between Relevance AI and Clari.

Multi-channel Support

Relevance AI

Relevance AI

Relevance AI's multi-channel support capabilities

Clari

Clari's multi-channel support capabilities

Comparing multi-channel support between Relevance AI and Clari.

Feature-by-Feature Breakdown

No‑code AI Agent Builder

Clari

Relevance AI

A visual drag‑and‑drop interface lets non‑technical users create AI agents by describing desired behavior in plain language, selecting LLMs, and adding tools. The builder abstracts model prompting, tool configuration, and workflow logic, enabling rapid prototyping and deployment without writing code. Empowers subject‑matter experts to automate complex sales tasks without relying on engineers, shortening time‑to‑value.

Empowers subject‑matter experts to automate complex sales tasks without relying on engineers, shortening time‑to‑value

Clari

Clari's Revenue Forecasting AI represents a paradigm shift from traditional spreadsheet-based forecasting methods that rely on subjective rep inputs and manager intuition. The system ingests data from CRM records, email engagement, calendar activities, call recordings, and historical win/loss patterns to generate probabilistic forecasts at the deal, segment, and company level. The AI continuously learns from forecast outcomes, improving accuracy over time by identifying which signals most reliably predict deal closure. Sales leaders can drill down from company-level forecasts to individual deals, understanding exactly which opportunities are contributing to or detracting from the number, with AI-generated explanations for each prediction. Achieve 95%+ forecast accuracy and eliminate end-of-quarter surprises by replacing gut-feel predictions with data-driven AI forecasts.

Achieve 95%+ forecast accuracy and eliminate end-of-quarter surprises by replacing gut-feel predictions with data-driven AI forecasts

Both Relevance AI and Clari offer No‑code AI Agent Builder. Relevance AI's approach focuses on visual drag‑and‑drop interface lets non‑technical users create ai agents by describing desired behavior in plain language, selecting llms, and adding tools., while Clari emphasizes clari's revenue forecasting ai represents a paradigm shift from traditional spreadsheet-based forecasting methods that rely on subjective rep inputs and manager intuition.. Choose based on which implementation better fits your workflow.

Multi‑agent Workforce

Clari

Relevance AI

The Workforce feature lets users assemble hierarchies of specialized agents that collaborate like human teams. Agents can hand off tasks, share knowledge bases, and trigger one another via API, webhook, or built‑in triggers, supporting end‑to‑end sales processes from research to meeting booking. Scales complex, multi‑step sales workflows while preserving human‑like decision quality.

Scales complex, multi‑step sales workflows while preserving human‑like decision quality

Clari

The Pipeline Inspection module provides sales managers and revenue leaders with a comprehensive, real-time view of every deal in the pipeline, automatically scored and ranked by health indicators. Unlike static CRM reports, Clari's pipeline view dynamically updates as new engagement signals are captured, surfacing deals that are stalling, lacking executive engagement, or showing competitive threat indicators. The system analyzes deal velocity, stakeholder mapping, activity recency, and dozens of other signals to generate a composite health score for each opportunity. Color-coded visualizations make it immediately apparent which deals require attention, while drill-down capabilities reveal the specific factors contributing to each deal's risk profile. Identify at-risk deals 2-3 weeks earlier than traditional methods, enabling proactive intervention before opportunities are lost.

Identify at-risk deals 2-3 weeks earlier than traditional methods, enabling proactive intervention before opportunities are lost

Both Relevance AI and Clari offer Multi‑agent Workforce. Relevance AI's approach focuses on workforce feature lets users assemble hierarchies of specialized agents that collaborate like human teams., while Clari emphasizes pipeline inspection module provides sales managers and revenue leaders with a comprehensive, real-time view of every deal in the pipeline, automatically scored and ranked by health indicators.. Choose based on which implementation better fits your workflow.

2000+ Integrations & Tool Library

Clari

Relevance AI

Relevance AI ships with pre‑built connectors for CRMs (Salesforce, HubSpot), email platforms, calendars, databases, and cloud services. Users can also add custom HTTP or Zapier triggers, allowing agents to read/write data across the entire tech stack. Eliminates manual data entry and enables agents to act directly in the tools sales teams already use.

Eliminates manual data entry and enables agents to act directly in the tools sales teams already use

Clari

Clari's Conversation Intelligence automatically records, transcribes, and analyzes every sales call and meeting, extracting actionable insights without requiring any manual effort from sales representatives. The AI identifies key moments in conversations including pricing discussions, competitor mentions, objection handling, next step commitments, and buying signals. Managers can quickly review call highlights rather than listening to entire recordings, while the system automatically logs relevant information back to CRM records. The platform also enables coaching workflows, allowing managers to leave timestamped feedback on specific call moments and track improvement over time across their teams. Reduce manual CRM data entry by 80% while capturing 10x more deal intelligence from every customer conversation.

Reduce manual CRM data entry by 80% while capturing 10x more deal intelligence from every customer conversation

Both Relevance AI and Clari offer 2000+ Integrations & Tool Library. Relevance AI's approach focuses on relevance ai ships with pre‑built connectors for crms (salesforce, hubspot), email platforms, calendars, databases, and cloud services., while Clari emphasizes clari's conversation intelligence automatically records, transcribes, and analyzes every sales call and meeting, extracting actionable insights without requiring any manual effort from sales representatives.. Choose based on which implementation better fits your workflow.

Credit‑based Scalable Pricing

Clari

Relevance AI

Plans allocate a monthly credit pool (e.g., 10,000 credits for Pro) that is consumed per agent action, with optional extra vendor credits for higher‑capacity LLM usage. Credits reset monthly, and unused credits roll over on Enterprise plans. Aligns cost with actual usage, making the platform affordable for startups and predictable for large teams.

Aligns cost with actual usage, making the platform affordable for startups and predictable for large teams

Clari

Clari's Activity Capture engine automatically syncs emails, calendar events, and meeting data from sales team members, creating a comprehensive engagement timeline for every account and opportunity without requiring manual logging. The system goes beyond simple activity counting to analyze engagement quality, measuring factors like response times, email sentiment, meeting attendance patterns, and stakeholder involvement depth. Each account receives an engagement score that reflects the true health of the relationship, enabling sales leaders to identify accounts that appear active but lack meaningful executive engagement or accounts where engagement is declining despite recent activity. Eliminate hours of weekly CRM data entry while gaining complete visibility into actual customer engagement patterns.

Eliminate hours of weekly CRM data entry while gaining complete visibility into actual customer engagement patterns

Both Relevance AI and Clari offer Credit‑based Scalable Pricing. Relevance AI's approach focuses on plans allocate a monthly credit pool (e., while Clari emphasizes clari's activity capture engine automatically syncs emails, calendar events, and meeting data from sales team members, creating a comprehensive engagement timeline for every account and opportunity without requiring manual logging.. Choose based on which implementation better fits your workflow.

Advanced LLM Support (Claude Sonnet 4.5, Gemini, OpenAI)

Clari

Relevance AI

The platform integrates the latest large language models, including Anthropic's Claude Sonnet 4.5 with up to 1 million‑token context windows, and offers a "Bring Your Own LLM" option for custom deployments on AWS Bedrock. Delivers higher reasoning quality, longer context handling, and competitive performance for complex sales conversations.

Delivers higher reasoning quality, longer context handling, and competitive performance for complex sales conversations

Clari

The Revenue Operations Analytics suite provides executive leadership and RevOps teams with comprehensive dashboards and reports that illuminate the entire revenue engine's performance. The platform tracks key metrics including pipeline coverage ratios, stage conversion rates, average deal sizes, sales cycle lengths, and win rates across segments, products, and teams. Trend analysis capabilities reveal whether performance is improving or declining over time, while cohort analysis enables comparison of current quarter performance against historical patterns. Custom report builders allow RevOps teams to create tailored views for different stakeholders, from board-level summaries to detailed rep performance scorecards. Make data-driven decisions about territory planning, quota setting, and resource allocation with complete revenue visibility.

Make data-driven decisions about territory planning, quota setting, and resource allocation with complete revenue visibility

Both Relevance AI and Clari offer Advanced LLM Support (Claude Sonnet 4.5, Gemini, OpenAI). Relevance AI's approach focuses on platform integrates the latest large language models, including anthropic's claude sonnet 4., while Clari emphasizes revenue operations analytics suite provides executive leadership and revops teams with comprehensive dashboards and reports that illuminate the entire revenue engine's performance.. Choose based on which implementation better fits your workflow.

Strengths & Weaknesses

Relevance AI

Strengths

  • No‑code AI Agent Builder: A visual drag‑and‑drop interface lets non‑technical users create AI agents by describing desired behavior in plain language, selecting LLMs, and addin...
  • Multi‑agent Workforce: The Workforce feature lets users assemble hierarchies of specialized agents that collaborate like human teams. Agents can hand off tasks, share knowle...
  • 2000+ Integrations & Tool Library: Relevance AI ships with pre‑built connectors for CRMs (Salesforce, HubSpot), email platforms, calendars, databases, and cloud services. Users can also...
  • Credit‑based Scalable Pricing: Plans allocate a monthly credit pool (e.g., 10,000 credits for Pro) that is consumed per agent action, with optional extra vendor credits for higher‑c...
  • Advanced LLM Support (Claude Sonnet 4.5, Gemini, OpenAI): The platform integrates the latest large language models, including Anthropic's Claude Sonnet 4.5 with up to 1 million‑token context windows, and offe...

Weaknesses

  • Requires setup and configuration
  • Less turnkey than dedicated AI SDR tools
  • Learning curve for complex workflows

Clari

Strengths

  • Revenue Forecasting AI: Clari's Revenue Forecasting AI represents a paradigm shift from traditional spreadsheet-based forecasting methods that rely on subjective rep inputs a...
  • Pipeline Inspection & Deal Health: The Pipeline Inspection module provides sales managers and revenue leaders with a comprehensive, real-time view of every deal in the pipeline, automat...
  • Conversation Intelligence: Clari's Conversation Intelligence automatically records, transcribes, and analyzes every sales call and meeting, extracting actionable insights withou...
  • Activity Capture & Engagement Scoring: Clari's Activity Capture engine automatically syncs emails, calendar events, and meeting data from sales team members, creating a comprehensive engage...
  • Revenue Operations Analytics: The Revenue Operations Analytics suite provides executive leadership and RevOps teams with comprehensive dashboards and reports that illuminate the en...

Weaknesses

  • Learning curve for advanced automation features - optimal configuration may require experimentation and iteration.
  • Data accuracy varies by region - international markets may have less comprehensive or current contact information.
  • AI-generated content requires human review to ensure accuracy and brand voice consistency.

Industry-Specific Fit

IndustryRelevance AIClariBetter Fit
Manufacturing & IndustrialRelevance AI ingests equipment manuals, compliance standards, and plant‑level news to let SDR agents speak the language of factories, automatically surface expansion triggers, and craft outreach that aligns product capabilities with specific manufacturing processes.Manufacturing and industrial companies leverage Clari to bring modern revenue intelligence to traditionally relationship-driven sales processes. The platform helps manufacturing sales teams manage long sales cycles involving technical specifications, custom configurations, and multi-stage approval processes. Clari's activity capture ensures that relationship history is preserved even as sales personnel change, protecting institutional knowledge about key accounts. The platform's forecasting capabilities help manufacturing companies plan production and inventory based on accurate pipeline predictions.Clari
Healthcare & Life SciencesThe platform offers HIPAA‑compatible knowledge bases and compliance‑aware prompting, enabling agents to generate patient‑focused messaging, summarize regulatory changes, and assist sales teams targeting hospitals, tele‑medicine providers, and pharma companies.Healthcare technology vendors, medical device companies, and life sciences organizations use Clari to navigate the lengthy, complex sales cycles characteristic of healthcare purchasing. The platform helps sales teams track the multiple stakeholders involved in healthcare decisions, from clinical champions to procurement committees to C-suite executives. Clari's forecasting capabilities account for the budget cycle dependencies and regulatory approval timelines that impact healthcare deal timing. Conversation intelligence features help teams ensure compliance with healthcare communication regulations while still capturing valuable deal insights.Clari
Financial ServicesThrough secure integrations with banking data providers and built‑in risk‑compliance filters, agents can monitor fintech trends, detect regulatory events, and personalize outreach to CFOs and compliance officers while maintaining data privacy.Financial services organizations including banks, insurance companies, and wealth management firms leverage Clari to bring predictability to relationship-driven sales processes. The platform helps financial services sales teams manage complex, multi-product relationships where cross-sell and upsell opportunities require careful coordination. Clari's compliance-friendly architecture supports the regulatory requirements common in financial services, with appropriate data handling and audit capabilities. The platform's stakeholder mapping features are particularly valuable for tracking the multiple decision-makers involved in enterprise financial services deals.Clari
SaaS & TechnologyAgents can pull real‑time product updates, API changelogs, and competitor news, allowing SDRs to craft highly technical outreach that references specific feature releases and integration possibilities for tech buyers.Not specifiedRelevance AI
Retail & E‑commerceBy connecting to inventory and POS systems, agents can identify stock‑outs, seasonal promotions, and shopper behavior signals, then generate personalized campaigns that drive higher conversion rates for online merchants.Not specifiedRelevance AI
Energy & UtilitiesRelevance AI processes regulatory filings, grid‑operation reports, and sustainability initiatives, enabling SDR agents to target utilities managers with messaging that aligns with emerging energy‑transition mandates.Not specifiedRelevance AI
Technology & SaaSNot specifiedClari serves as the revenue intelligence backbone for hundreds of technology and SaaS companies, from high-growth startups to established enterprise software vendors. The platform is particularly well-suited to the subscription-based revenue models common in SaaS, where accurate forecasting of new business, expansion, and renewal revenue is critical for financial planning and investor communications. Technology companies benefit from Clari's ability to handle complex deal structures including multi-year contracts, usage-based pricing, and land-and-expand motions. The platform's conversation intelligence capabilities help technology sales teams navigate technical evaluation processes, tracking proof-of-concept progress and technical stakeholder engagement.Clari
Professional ServicesNot specifiedProfessional services firms including consulting companies, agencies, and managed service providers use Clari to improve visibility into project-based revenue pipelines. The platform helps services organizations track the progression of opportunities from initial conversations through scoping, proposal, and contracting phases. Clari's engagement scoring helps partners and principals understand relationship health across their portfolio of client relationships. The platform's forecasting capabilities account for the variable deal sizes and timing uncertainties common in professional services sales.Clari

Our Verdict

Relevance AI and Clari are both strong AI SDR solutions. Clari stands out for no‑code ai agent builder. Choose based on which specific features and approach best fit your workflow and requirements.

Choose Relevance AI if you:

  • You operate in Manufacturing & Industrial
  • You prefer Relevance AI's approach to ai sdr
  • You prefer Relevance AI's approach to ai sdr
View Relevance AI

Choose Clari if you:

  • You need no‑code ai agent builder capabilities
  • You need multi‑agent workforce capabilities
  • You operate in Technology & SaaS
View Clari

Need Help Choosing?

Get expert guidance on selecting between Relevance AI and Clari for your specific use case.

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Frequently Asked Questions

It depends on your specific needs. Relevance AI and Clari each have strengths in different areas. Compare features, integrations, and pricing to determine which is best for your use case.
In some cases, yes. Many teams use complementary tools together. Check if both platforms offer integrations or APIs that allow them to work together.
Both platforms offer different onboarding experiences. Relevance AI and Clari each have their own setup processes. Most users can get started with either within a few hours.
The main differences are in their approach, feature set, and target use cases. Review the comparison criteria above to see detailed breakdowns of how they differ.
For small teams, consider factors like ease of use, pricing tiers, and the specific features you need most. Both Relevance AI and Clari can work for small teams depending on your priorities.

Sources & Evidence

  • Agentic‑first no‑code multi‑agent system that lets non‑technical subject‑matter experts build, deploy, and manage autonomous AI teams

    Source: Source 5 describes the "agentic‑first approach" and integration with 2,000+ tools; Source 7 highlights Claude Sonnet 4.5 integration across the platform, confirming the unique combination of low‑code team orchestration and cutting‑edge LLMs.

  • AI-powered conversation intelligence that automatically analyzes sales calls and emails to identify deal risks, next steps, and forecast accuracy in real-time

    Source: Clari's core differentiator is its ability to process and analyze sales conversations at scale using proprietary AI models trained on millions of B2B sales interactions. The platform automatically extracts deal insights from calls and emails without requiring any manual data entry from sales representatives, providing sales leaders with predictive signals about deal health that surface weeks before traditional indicators. According to Clari's published case studies, customers achieve 95%+ forecast accuracy compared to industry averages of 50-60%. This conversation intelligence capability is central to Clari's value proposition, with the platform processing over $4 trillion in managed pipeline annually across its customer base, demonstrating the scale and reliability of its AI-driven insights engine.

  • Relevance AI raises $24M Series B to help businesses build AI agents

    Source: TechCrunch - View source

  • Relevance releases 2026 Healthcare SEO & GEO Playbook

    Source: GlobeNewswire - View source

  • Field Sales Representative AI Agents | Relevance AI

    Source: relevanceai.com - View source

  • SDR AI Agents for Sales Development - Relevance AI

    Source: relevanceai.com - View source

  • BDR AI Agents: Transform Sales Development | Relevance AI

    Source: relevanceai.com - View source

Last updated: January 30, 2026

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