Make (Integromat) vs Workato

Make (Integromat)

Make's visual scenario builder provides an infinite canvas where users construct automations by dragging and dropping application modules and connecting them with data flow lines. Each module represents a specific action within an application—such as creating a record, sending an email, or fetching data—and users configure these modules through intuitive forms rather than code. The visual approach makes complex workflows comprehensible at a glance, with color-coded modules, clear data flow indicators, and the ability to zoom in on specific sections or view the entire automation architecture. Users can build branching logic with routers, handle errors gracefully with dedicated error handlers, and iterate over data sets using built-in array functions. Enables non-technical users to build sophisticated automations that would traditionally require developer resources, reducing automation development time by up to 90%.

✓ Enables non-technical users to build sophisticated automations that would traditionally require developer resources, reducing automation development time by up to 90%

Workato

Workato's AI Copilot revolutionizes automation development by enabling users to create sophisticated workflow recipes through natural language conversation. Users simply describe their business process requirements in plain English—such as 'When a new lead is created in Salesforce, check if they exist in our marketing database, and if not, create a new contact and add them to our nurture campaign'—and the AI automatically generates a complete, functional recipe with all necessary triggers, actions, conditional logic, and data mappings. The system understands business context, recognizes application-specific terminology, and suggests optimal integration patterns based on best practices learned from millions of existing recipes. Reduces automation development time by up to 80% while enabling non-technical business users to create enterprise-grade integrations without coding expertise.

✓ Reduces automation development time by up to 80% while enabling non-technical business users to create enterprise-grade integrations without coding expertise

Make (Integromat)

Make maintains one of the largest libraries of pre-built application integrations in the automation industry, with over 1,500 native connectors spanning every major category of business software. Each integration includes multiple modules covering the full range of actions available in that application's API, from basic CRUD operations to advanced functionality. The integrations are continuously updated to reflect API changes and new features, ensuring reliability and access to the latest capabilities. For applications without native integrations, Make provides universal HTTP modules, webhook triggers, and GraphQL support that can connect to virtually any web service with an API. Eliminates the need for custom API development for the vast majority of integration needs, allowing teams to connect their entire tech stack within a single platform.

✓ Eliminates the need for custom API development for the vast majority of integration needs, allowing teams to connect their entire tech stack within a single platform

Workato

Workato provides an extensive library of over 1,000 pre-built connectors that enable seamless integration with virtually any enterprise application, from major platforms like Salesforce, SAP, Oracle, and Microsoft to specialized industry solutions and custom APIs. Each connector is meticulously maintained and updated to reflect the latest API changes, ensuring reliable connectivity without manual maintenance overhead. The connectors support both real-time event-driven triggers and scheduled polling, with built-in authentication handling, rate limiting, and error recovery mechanisms that abstract away the complexity of API integration. Eliminates the need to build and maintain custom integrations, dramatically accelerating time-to-value while ensuring enterprise reliability and security compliance.

✓ Eliminates the need to build and maintain custom integrations, dramatically accelerating time-to-value while ensuring enterprise reliability and security compliance

Make (Integromat)

Make includes a comprehensive suite of data transformation functions that allow users to manipulate, format, and restructure data as it flows between applications. The platform provides over 100 built-in functions covering text manipulation, mathematical operations, date/time formatting, array processing, and data type conversion. Users can access these functions through a visual formula builder that provides autocomplete suggestions and real-time validation. Complex transformations that would require custom code in other platforms can be accomplished through Make's visual interface, including parsing JSON/XML, aggregating data from multiple sources, and restructuring nested data objects. Ensures data compatibility between applications with different data formats and structures, eliminating manual data cleanup and transformation tasks.

✓ Ensures data compatibility between applications with different data formats and structures, eliminating manual data cleanup and transformation tasks

Workato

Workbot transforms enterprise messaging platforms like Slack and Microsoft Teams into powerful automation interfaces, enabling employees to trigger workflows, retrieve information, and complete business processes through natural conversation. Users can interact with Workbot using simple commands or questions—such as 'Create a new opportunity for Acme Corp' or 'What's the status of order #12345?'—and the bot executes the appropriate automation recipe, pulling data from connected systems and presenting results in a user-friendly format. Workbot supports interactive buttons, forms, and approval workflows directly within the messaging interface. Brings automation directly into employees' daily workflow tools, increasing adoption and enabling instant access to business processes without switching applications.

✓ Brings automation directly into employees' daily workflow tools, increasing adoption and enabling instant access to business processes without switching applications

Make (Integromat)

Every scenario execution in Make is logged with complete visibility into each step's input data, output data, and processing time. Users can replay any historical execution to understand exactly what happened, making troubleshooting straightforward even for complex multi-step workflows. The platform provides real-time execution monitoring where users can watch data flow through their scenarios step by step, with the ability to pause execution and inspect intermediate values. Failed executions are automatically flagged with detailed error messages and the option to retry from the point of failure rather than restarting the entire workflow. Reduces debugging time from hours to minutes by providing complete transparency into automation execution, enabling rapid identification and resolution of issues.

✓ Reduces debugging time from hours to minutes by providing complete transparency into automation execution, enabling rapid identification and resolution of issues

Workato

Workato's comprehensive lifecycle management capabilities provide enterprise IT teams with the governance, version control, and deployment tools necessary to manage automation at scale. The platform supports development, testing, and production environments with automated promotion workflows, enabling teams to safely develop and test recipes before deploying to production. Built-in version control tracks every change with full audit trails, allowing teams to review modifications, compare versions, and roll back to previous states when needed. Role-based access controls ensure appropriate permissions across teams. Enables enterprise-scale automation governance with the same rigor applied to traditional software development, reducing risk while accelerating deployment velocity.

✓ Enables enterprise-scale automation governance with the same rigor applied to traditional software development, reducing risk while accelerating deployment velocity

Make (Integromat)

Make's collaboration features enable teams to work together on automation projects with role-based access controls, shared folders, and centralized administration. Organizations can create team workspaces where members collaborate on scenarios while maintaining appropriate permission boundaries—some users may have full editing rights while others can only view or execute automations. The platform includes version history for scenarios, allowing teams to track changes over time and roll back to previous versions if needed. Enterprise customers gain additional governance features including audit logs, SSO integration, and the ability to enforce organizational policies across all team automations. Enables automation centers of excellence where teams can collaborate on building, maintaining, and governing automations across the organization with appropriate oversight.

✓ Enables automation centers of excellence where teams can collaborate on building, maintaining, and governing automations across the organization with appropriate oversight

Workato

Workato's real-time streaming capabilities enable organizations to process and act on business events as they occur, rather than relying on batch processing or scheduled synchronization. The platform's event-driven architecture captures triggers from source systems instantly—whether a new customer record, an inventory update, or a support ticket escalation—and executes the corresponding automation workflow in milliseconds. This real-time processing supports high-throughput scenarios with automatic scaling, ensuring consistent performance even during peak activity periods while maintaining data integrity and transaction ordering. Enables instant business responsiveness with sub-second automation execution, critical for time-sensitive processes like fraud detection, inventory management, and customer engagement.

✓ Enables instant business responsiveness with sub-second automation execution, critical for time-sensitive processes like fraud detection, inventory management, and customer engagement

Make (Integromat)

Approach: Make (Integromat) automates the entire outbound prospecting workflow using AI. The platform identifies ideal customer profiles, enriches contact data from multiple sources, and generates personalized email sequences at scale. Sales teams can set targeting criteria and let the AI handle research, outreach, and follow-ups.

Outcome: 70% time savings on prospecting activities, 3x increase in qualified meetings booked, 50% improvement in email response rates through AI personalization.

Workato

Approach: Workato automates the entire outbound prospecting workflow using AI. The platform identifies ideal customer profiles, enriches contact data from multiple sources, and generates personalized email sequences at scale. Sales teams can set targeting criteria and let the AI handle research, outreach, and follow-ups.

Outcome: 70% time savings on prospecting activities, 3x increase in qualified meetings booked, 50% improvement in email response rates through AI personalization.

Make (Integromat)

Approach: Make (Integromat) uses AI to automatically qualify and score leads based on firmographic data, behavioral signals, and engagement patterns. The system continuously learns from conversion data to improve scoring accuracy and prioritize the highest-value opportunities.

Outcome: 45% increase in lead-to-opportunity conversion, 60% reduction in time spent on unqualified leads, 2x improvement in sales team productivity.

Workato

Approach: Workato uses AI to automatically qualify and score leads based on firmographic data, behavioral signals, and engagement patterns. The system continuously learns from conversion data to improve scoring accuracy and prioritize the highest-value opportunities.

Outcome: 45% increase in lead-to-opportunity conversion, 60% reduction in time spent on unqualified leads, 2x improvement in sales team productivity.