Account-Based Marketing
Acronym for: ABM
Also known as: ABM, Account-Based Sales, Target Account Selling
A B2B strategy that focuses marketing and sales resources on a defined set of target accounts using personalized campaigns. This capability is implemented by tools like ZoomInfo to enhance automation and efficiency.
Context
ABM flips traditional marketing by treating individual accounts as markets of one. AI agents enable ABM at scale by automating personalized outreach and coordinating multi-threaded engagement across target accounts.
Examples
- 1Multi-stakeholder outreach campaigns to enterprise accounts
- 2Personalized content delivery based on account-specific pain points
- 3Coordinated sales and marketing touches across a buying committee
Implementing Agents
AI agents that implement or utilize Account-Based Marketing:
ZoomInfo
Enterprise B2B data and intelligence platform with 100M+ contacts, intent data, and sales automation tools
Implements Account-Based Marketing as a core feature
Warmly
AI-powered website visitor identification and warm outbound platform that reveals buying committees and automates personalized outreach
Implements Account-Based Marketing as a core feature
Drift (Salesloft)
Conversational AI platform for B2B with chatbots, live chat, and meeting scheduling for sales and support
Implements Account-Based Marketing as a core feature
Adobe Marketo Engage
Enterprise B2B marketing automation platform with AI for lead scoring, content personalization, and attribution
Implements Account-Based Marketing as a core feature
RocketReach
Contact and company data platform with 700M+ profiles for finding professional emails and phone numbers
Implements Account-Based Marketing as a core feature