Buyer Intent
Also known as: Purchase Intent, Buying Signals
Signals indicating that a prospect is actively researching or considering a purchase in a specific category. This capability is implemented by tools like Seamless.ai to enhance automation and efficiency.
Context
Buyer intent data helps prioritize outreach to companies showing purchase signals. AI analyzes web behavior, content consumption, and third-party data to identify intent.
Examples
- 1A company searching for "AI SDR software comparison"
- 2Multiple employees from one company viewing product pages
- 3Downloading whitepapers and attending webinars
Implementing Agents
AI agents that implement or utilize Buyer Intent:
Seamless.ai
AI-powered sales lead platform with real-time contact search, email verification, and buyer intent signals
Implements Buyer Intent as a core feature
ZoomInfo
Enterprise B2B data and intelligence platform with 100M+ contacts, intent data, and sales automation tools
Supports Buyer Intent capabilities
Drift (Salesloft)
Conversational AI platform for B2B with chatbots, live chat, and meeting scheduling for sales and support
Supports Buyer Intent capabilities
Artisan (Ava)
AI BDR agent that automates 80% of outbound tasks including lead generation, personalized outreach, and email deliverability management
Supports Buyer Intent capabilities
Regie.ai
Generative AI platform for creating personalized sales content and automating outbound prospecting at scale
Supports Buyer Intent capabilities