Multi-Channel Outreach
Also known as: Omnichannel Outreach, Cross-Channel Engagement
Sales strategy that engages prospects across multiple communication channels like email, phone, and social media. This capability is implemented by tools like Woodpecker to enhance automation and efficiency.
Context
Multi-channel outreach increases touchpoints and response likelihood. AI agents can coordinate outreach across channels while maintaining message consistency.
Examples
- 1Email followed by LinkedIn connection request
- 2Combining automated email with manual phone calls
- 3Retargeting ads synchronized with email sequences
Implementing Agents
AI agents that implement or utilize Multi-Channel Outreach:
Woodpecker
Cold email automation platform focused on deliverability with AI-powered personalization and A/B testing for B2B outreach
Implements Multi-Channel Outreach as a core feature
Apollo.io
End-to-end B2B sales intelligence and engagement platform with 265M+ contacts, AI-powered research, and multi-channel outreach automation
Implements Multi-Channel Outreach as a core feature
Lemlist
Sales engagement platform specializing in personalized cold outreach with AI-powered image and video personalization
Implements Multi-Channel Outreach as a core feature
Mailshake
Sales engagement platform with AI-powered email writing, automated follow-ups, and phone dialer for multi-channel outreach
Implements Multi-Channel Outreach as a core feature
Close
Sales CRM built for SMBs with built-in calling, email, and SMS automation plus AI-powered features for high-velocity sales
Implements Multi-Channel Outreach as a core feature