Launches

Treasure Data has launched the Marketing Super Agent, the first enterprise AI system designed to operate like an entire marketing department. The multi-agent orchestration platform assembles specialist task agents for research, sentiment analysis, persona creation, competitor intelligence, and ad generation, with customers including AB InBev, Subaru, Nestle, Stellantis, and Yum Brands.

Google and Shopify have launched the Universal Commerce Protocol, an open-source standard enabling AI agents to autonomously browse, compare, and purchase products across retailers. Launch partners include Walmart, Target, Etsy, Wayfair, Visa, Mastercard, and Stripe, with Shopify introducing Agentic Storefronts that let any brand sell directly through AI assistants like Gemini and ChatGPT.

HubSpot has rolled out over 15 Breeze AI Agents spanning marketing, sales, and service, alongside a public beta MCP Server and native connectors for Claude and ChatGPT. Key additions include a Prospecting Agent for 24/7 AI-driven lead qualification, a Closing Agent for buyer Q and A, and five new buyer intent signals designed to help growth teams automate pipeline generation.

Airtable enters the AI agent market with Superagent, a no-code platform for creating autonomous AI agents—the company's first standalone product since founding.

Salesforce brings its Agentforce AI agents directly into Slack, making AI assistance accessible in the enterprise messaging platform where teams already collaborate.

Anthropic unveils Cowork, integrating agentic file capabilities into Claude Desktop and enabling AI agents to collaborate on file-based tasks.