About Arul Prakash
I build AI products and lead AI transformation for enterprises.
As founder of Agent-Led Growth, I research, evaluate, and deploy AI agents across enterprise functions — sales, marketing, support, and operations. This platform tracks 120+ AI agents and publishes original research on how enterprises adopt autonomous AI.
Before Agent-Led Growth, I built three revenue-generating AI products at StayBoba — an AI photo editor (photos.chat), an AI-powered parental control for YouTube (whitelist.video), and an AI photo restoration tool (restore.click). At TravProtocol, I architected an AI agent platform with capacity for 10,000 autonomous agents serving the travel industry, delivering a 35% increase in direct bookings for a Dubai resort.
My enterprise career spans transformation engagements at Accenture (Principal, Strategy Consulting) for clients including Walmart, Unilever, Burger King, and TATA Group. At TATA Digital, I led product management for Tata Neu, integrating 12+ group companies onto a single B2C marketplace platform with predictive analytics.
The Technology Arc
My career follows one thread: translating emerging technology into business value. The technology evolved — the mission didn't.
SAP & ERP
TCS, Olam
Demand planning, supply chain optimisation, Sales Force Automation
Digital Platforms
Accenture, TATA Digital
Enterprise transformation, CXO alignment, change management
Blockchain
BukProtocol / TravProtocol
Tokenisation platform, industry awards, then honest pivot to AI
AI Agents
StayBoba, Agent-Led Growth
Three shipped products, AI agent platform, enterprise AI research
The pivot from blockchain to AI wasn't a career change — it was a technology evaluation. Recognising when a technology's enterprise readiness doesn't match its hype is a core CAIO competency.
Expertise
- Enterprise AI strategy and governance
- AI agent architecture and deployment
- AI-to-ROI transformation (closing the pilot-to-scale gap)
- CXO alignment and organisational change management for AI
- Multi-industry operating experience: retail, CPG, travel, hospitality, fintech, pharma, agriculture, financial services
- Cross-geography delivery: US, UK, Middle East, Africa, Singapore, SE Asia, India, Australia
Education & Credentials
MBA
IIM Mumbai
Systems & Marketing
B.E.
Bharathiar University
Electrical & Electronics
CSCP
APICS
Supply Chain Professional
Recognition
- •Most Innovative Company — Future Hospitality Summit (BukProtocol)
- •Most Innovative Company — HITEC (BukProtocol)
- •Published: "SEO to GEO: How AI Agents Reshape Search and Commerce"
- •Published: "Retail Industry Process Model" (Accenture)
- •Featured in Inc42