AI SDR
Chorus.ai (ZoomInfo)
by ZoomInfo
360 reviews
Conversation intelligence platform for recording, transcribing, and analyzing sales calls to improve team performance
📌Key Takeaways
- 1Chorus.ai (ZoomInfo) is a ai sdr AI agent by ZoomInfo, founded in 2015.
- 2Conversation intelligence platform for recording, transcribing, and analyzing sales calls to improve team performance
- 3Top strengths: AI-Powered Call Recording & Transcription: Chorus.ai automatically joins and records every scheduled sales call, video meeting, and customer interaction without requiring manual intervention fr...; Momentum Intelligence & Deal Analytics: The Momentum Intelligence feature provides real-time visibility into deal health and pipeline progression by analyzing conversation patterns across al....
- 4Rated 4.4/5 based on 360 reviews.
Category
AI SDR
Founded
2015
Overview
Chorus.ai is a comprehensive AI-powered conversation intelligence platform that fundamentally transforms how sales organizations capture, analyze, and leverage their customer interactions. Acquired by ZoomInfo in 2021 for $575 million, Chorus.ai has become the cornerstone of ZoomInfo's revenue intelligence suite, providing enterprise-grade conversation analytics that help sales teams understand exactly what drives successful outcomes in their customer conversations. At its core, Chorus.ai automatically records, transcribes, and analyzes every sales call, video meeting, and customer interaction across an organization. The platform employs sophisticated machine learning algorithms and natural language processing to extract actionable insights from thousands of hours of conversation data, identifying patterns that would be impossible for human managers to detect manually. This includes tracking competitor mentions, pricing discussions, objection handling techniques, and the specific language patterns that correlate with closed deals. The platform serves a diverse range of sales professionals, from frontline sales development representatives who need to refine their pitch, to account executives managing complex enterprise deals, to sales managers responsible for coaching their teams, and ultimately to revenue leaders who need visibility into pipeline health and forecast accuracy. Chorus.ai provides each persona with tailored insights and dashboards that surface the most relevant information for their role. What sets Chorus.ai apart from traditional call recording solutions is its proactive intelligence layer. Rather than simply storing recordings for later review, the platform actively surfaces coaching moments, deal risks, and competitive intelligence in real-time. Sales managers receive automated alerts when deals show signs of stalling, when competitors are mentioned, or when specific coaching opportunities arise. This transforms conversation data from a passive archive into an active driver of sales performance improvement. The platform integrates seamlessly with the modern sales technology stack, including Salesforce, HubSpot, Microsoft Dynamics, Zoom, Microsoft Teams, Google Meet, and dozens of other tools. This integration ensures that conversation insights flow directly into CRM records, enriching account and opportunity data with the context that only comes from actual customer conversations. For organizations serious about data-driven sales excellence, Chorus.ai provides the foundation for understanding what truly happens in customer interactions and systematically improving outcomes.
🎯 Key Differentiator
AI-ExtractedAutomated call recording and real-time transcription with AI-powered conversation analysis that identifies coaching moments and deal-critical insights without manual review
Chorus.ai's core differentiator is its ability to automatically capture and analyze 100% of sales conversations with real-time transcription and AI-powered insights, allowing sales managers to identify patterns and coaching opportunities without listening to entire calls. According to ZoomInfo, Chorus.ai processes millions of conversations monthly, using proprietary AI models trained on over 1 billion minutes of sales conversations to identify the specific moments, phrases, and patterns that correlate with successful outcomes. This is distinct from competitors who require manual selection or post-call analysis, as Chorus.ai provides immediate, actionable intelligence the moment a call ends.
This differentiator was AI-extracted from competitive research.
Claim this page to verify and unlock →Last verified: January 27, 2026
Key Features
AI-Powered Call Recording & Transcription
Chorus.ai automatically joins and records every scheduled sales call, video meeting, and customer interaction without requiring manual intervention from sales representatives. The platform uses advanced speech recognition technology to generate highly accurate transcriptions in real-time, supporting multiple languages and handling industry-specific terminology with remarkable precision. The transcription engine has been trained on millions of sales conversations, enabling it to accurately capture technical jargon, product names, and complex business terminology that generic transcription services often miss. Each transcript is time-stamped and speaker-identified, making it easy to navigate lengthy calls and attribute statements to specific participants. Sales teams capture 100% of customer conversations automatically, eliminating the risk of lost insights and ensuring complete visibility into every customer interaction.
Momentum Intelligence & Deal Analytics
The Momentum Intelligence feature provides real-time visibility into deal health and pipeline progression by analyzing conversation patterns across all customer touchpoints. The system tracks key indicators such as stakeholder engagement, competitive mentions, pricing discussions, and next step commitments to generate a comprehensive deal health score. Machine learning models identify early warning signs of deals at risk, such as decreased customer engagement, unresolved objections, or missing decision-makers from conversations. Sales leaders receive proactive alerts when deals require intervention, enabling them to take corrective action before opportunities slip away. Revenue leaders gain predictive visibility into pipeline health, enabling data-driven forecasting and proactive deal management that improves win rates.
Smart Playlists & Coaching Moments
Chorus.ai's Smart Playlists feature automatically curates collections of conversation snippets based on specific criteria such as objection handling, competitive positioning, or successful closing techniques. The AI identifies coaching moments within calls—specific segments where a rep excelled or struggled—and surfaces these for manager review without requiring them to listen to entire recordings. Managers can create custom playlists around specific skills, products, or scenarios, building a library of best practices that can be shared across the team. The platform also enables peer-to-peer learning by highlighting top performer techniques that can be replicated by the broader team. Sales managers reduce coaching time by 60% while delivering more targeted, impactful feedback based on actual conversation evidence rather than subjective impressions.
Competitive Intelligence Tracking
The competitive intelligence module automatically detects and tracks every mention of competitors across all recorded conversations, providing unprecedented visibility into the competitive landscape. The system categorizes competitor mentions by context—whether prospects are comparing features, discussing pricing, or expressing concerns about switching—enabling product and marketing teams to understand exactly how competitors are positioned in the market. Trend analysis shows how competitive dynamics evolve over time, identifying emerging threats and opportunities. Win/loss analysis correlates competitive mentions with deal outcomes, revealing which competitive positioning strategies are most effective. Product and sales teams gain real-time competitive intelligence directly from customer conversations, enabling faster response to market dynamics and more effective competitive positioning.
CRM Integration & Activity Capture
Chorus.ai provides deep, bidirectional integration with major CRM platforms including Salesforce, HubSpot, and Microsoft Dynamics, automatically syncing conversation data, insights, and activity records without manual data entry. The platform captures meeting attendance, key topics discussed, action items, and next steps, pushing this information directly into opportunity and contact records. AI-generated call summaries provide executives with quick context on any deal without requiring them to listen to recordings. The integration also pulls CRM data into Chorus.ai, enabling analysis of conversation patterns by deal stage, account segment, or any other CRM field. Sales representatives save hours weekly on administrative tasks while ensuring CRM data is complete, accurate, and enriched with conversation context that drives better decision-making.
Pros & Cons
Pros
- +AI-Powered Call Recording & Transcription: Chorus.ai automatically joins and records every scheduled sales call, video meeting, and customer interaction without requiring manual intervention fr...
- +Momentum Intelligence & Deal Analytics: The Momentum Intelligence feature provides real-time visibility into deal health and pipeline progression by analyzing conversation patterns across al...
- +Smart Playlists & Coaching Moments: Chorus.ai's Smart Playlists feature automatically curates collections of conversation snippets based on specific criteria such as objection handling,...
- +Competitive Intelligence Tracking: The competitive intelligence module automatically detects and tracks every mention of competitors across all recorded conversations, providing unprece...
- +CRM Integration & Activity Capture: Chorus.ai provides deep, bidirectional integration with major CRM platforms including Salesforce, HubSpot, and Microsoft Dynamics, automatically synci...
Cons
- −Learning curve for advanced automation features - optimal configuration may require experimentation and iteration.
- −Data accuracy varies by region - international markets may have less comprehensive or current contact information.
- −AI-generated content requires human review to ensure accuracy and brand voice consistency.
Use Cases
Explore all AI SDR use cases →AI SDR: Automated Outbound Prospecting→
Sales teams spend hours manually researching prospects, finding contact information, and crafting personalized outreach messages. This manual process limits the volume of outreach and reduces time available for high-value activities like closing deals.
Lead Qualification and Scoring→
Sales reps waste time chasing unqualified leads, resulting in low conversion rates and inefficient resource allocation. Manual lead scoring is inconsistent and doesn't adapt to changing buyer signals.
Frequently Asked Questions
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Last updated: Jan 27, 2026