People.ai

Overview

People.ai is an artificial intelligence platform for enterprise revenue that uses patented AI and a comprehensive data foundation to capture emails, meetings, calls, and other GTM activities, match them to the right accounts and opportunities, and surface insights that help sellers and leaders win more deals with greater predictability. Founded in 2016 and headquartered in San Francisco, People.ai has raised approximately $200M in venture funding from leading investors including ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures, Mubadala Capital, and Y Combinator, achieving a $1.1 billion valuation. At the core of the offering is the SalesAI platform, which combines modules for Forensics (data capture and analysis), Account Execution (relationship mapping and account plans), Opportunity Management (deal guidance and scoring), and AI-native Forecasting (predictive modeling). These capabilities unify GTM data, provide deep visibility into buyer and seller engagement, and operationalize methodologies like MEDDIC through account plans, relationship maps, deal scorecards, and engagement scoring. Key features include automatic activity capture from email, calendar, and meetings eliminating manual CRM entry, relationship intelligence mapping buying committee connections, engagement scoring showing account and opportunity health, AI-powered forecasting with predictive models, deal intelligence surfacing risks and opportunities, and coaching insights identifying rep behaviors that drive success. The platform integrates with major CRMs, providing a data layer that enriches existing revenue processes. People.ai serves mid-market and enterprise B2B organizations with complex sales cycles and established CRM processes. The platform is particularly valuable for companies where manual CRM data entry creates incomplete pictures of customer engagement, and where sales leaders need predictive insights to improve forecast accuracy and identify at-risk deals. Pricing uses a per-user, subscription-based model with commonly reported entry-level pricing starting around $50/user/month. Typical enterprise contracts range from low thousands to six figures annually depending on team size, modules, and data volume. There is also a free PeopleGlass tier for Salesforce users, and most enterprise deals require contacting People.ai for custom quotes and contracts. In 2024, the company reached $62.8M revenue with 500 customers. What differentiates People.ai is its comprehensive data capture - the platform doesn't just record calls or track emails, but creates a complete activity graph connecting all GTM touchpoints to accounts and opportunities. This rich data foundation enables more accurate forecasting, deeper relationship intelligence, and actionable insights that improve both individual rep performance and overall revenue predictability.

Key Features

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