Click-Through Rate
Acronym for: CTR
Also known as: CTR, Click Rate
The percentage of people who click on a link or call-to-action out of the total who viewed it. CTR measures content relevance and call-to-action effectiveness.
Context
CTR measures content relevance and call-to-action effectiveness. AI agents optimize CTR by personalizing content and CTAs based on recipient characteristics and behavior.
Examples
- 1Email CTR improved through personalized content recommendations
- 2Ad CTR optimized through AI-generated copy variations
- 3Landing page CTR boosted by dynamic content
Implementing Agents
AI agents that implement or utilize Click-Through Rate:
Mailshake
Sales engagement platform with AI-powered email writing, automated follow-ups, and phone dialer for multi-channel outreach
Implements Click-Through Rate as a core feature
Anyword
AI copywriting platform with predictive performance scoring and custom AI models trained on your brand data
Implements Click-Through Rate as a core feature
Phrasee
AI content optimization platform for email subject lines, push notifications, and marketing messages at scale
Implements Click-Through Rate as a core feature
11x (Alice & Jordan)
AI-driven SDR agents (Alice for outbound email/LinkedIn, Jordan for phone) that automate prospecting, personalization, and follow-ups 24/7
Supports Click-Through Rate capabilities
Apollo.io
End-to-end B2B sales intelligence and engagement platform with 265M+ contacts, AI-powered research, and multi-channel outreach automation
Supports Click-Through Rate capabilities