Latency
Also known as: Lag, Response time
The delay between requesting something and receiving a response—like lag in video games. In marketing tools, latency matters for user experience.
Context
In marketing tools, latency matters for user experience. High latency makes software feel slow and frustrating. When your chatbot takes 10 seconds to respond, customers leave. When your website loads slowly, visitors bounce. Cloud services often advertise low latency as a selling point. Good software design minimizes latency through caching, faster servers, and efficient code.
Examples
- 1Website pages loading in under 2 seconds (low latency = good UX)
- 2Live chat responses appearing instantly vs. after a 5-second delay
- 3API calls returning data in milliseconds vs. seconds