Lead Nurturing
The process of building relationships with prospects through targeted content and communications over time. This capability is implemented by tools like Adobe Marketo Engage to enhance automation and efficiency.
Context
Lead nurturing keeps prospects engaged until they're ready to buy. AI agents personalize nurturing at scale, adapting content and timing based on engagement signals and behavior.
Examples
- 1Drip email campaigns that educate prospects over weeks
- 2AI-triggered content recommendations based on browsing behavior
- 3Automated follow-ups based on engagement patterns
Implementing Agents
AI agents that implement or utilize Lead Nurturing:
Adobe Marketo Engage
Enterprise B2B marketing automation platform with AI for lead scoring, content personalization, and attribution
Supports Lead Nurturing capabilities
11x (Alice & Jordan)
AI-driven SDR agents (Alice for outbound email/LinkedIn, Jordan for phone) that automate prospecting, personalization, and follow-ups 24/7
Supports Lead Nurturing capabilities
Apollo.io
End-to-end B2B sales intelligence and engagement platform with 265M+ contacts, AI-powered research, and multi-channel outreach automation
Supports Lead Nurturing capabilities
Artisan (Ava)
AI BDR agent that automates 80% of outbound tasks including lead generation, personalized outreach, and email deliverability management
Supports Lead Nurturing capabilities
Relevance AI
AI agent platform for building custom sales and marketing automation workflows with pre-built templates and no-code tools
Supports Lead Nurturing capabilities