Sales Enablement
The process of providing sales teams with the resources, tools, and information needed to close deals effectively. This capability is implemented by tools like 11x (Alice & Jordan) to enhance automation and efficiency.
Context
Sales enablement ensures reps have the right content and training at the right time. AI agents enhance enablement by automatically surfacing relevant content and coaching reps in real-time.
Examples
- 1AI recommending case studies based on prospect industry
- 2Real-time coaching suggestions during sales calls
- 3Automated battlecard delivery when competitors are mentioned
Implementing Agents
AI agents that implement or utilize Sales Enablement:
11x (Alice & Jordan)
AI-driven SDR agents (Alice for outbound email/LinkedIn, Jordan for phone) that automate prospecting, personalization, and follow-ups 24/7
Supports Sales Enablement capabilities
Apollo.io
End-to-end B2B sales intelligence and engagement platform with 265M+ contacts, AI-powered research, and multi-channel outreach automation
Supports Sales Enablement capabilities
Artisan (Ava)
AI BDR agent that automates 80% of outbound tasks including lead generation, personalized outreach, and email deliverability management
Supports Sales Enablement capabilities
Relevance AI
AI agent platform for building custom sales and marketing automation workflows with pre-built templates and no-code tools
Supports Sales Enablement capabilities
Regie.ai
Generative AI platform for creating personalized sales content and automating outbound prospecting at scale
Supports Sales Enablement capabilities