Event and Conference Follow-Up
Trade shows and conferences represent massive investments in time and money, yet most organizations fail to capitalize on the connections made. Sales teams return from events with stacks of business c
📌Key Takeaways
- 1Event and Conference Follow-Up addresses: Trade shows and conferences represent massive investments in time and money, yet most organizations ...
- 2Implementation involves 4 key steps.
- 3Expected outcomes include Expected Outcome: Organizations using Lusha for event follow-up report 60% faster time-to-first-touch compared to manual processes. Meeting conversion rates from event leads improve by 40% due to timely, personalized outreach. ROI on event investments increases significantly when every lead receives appropriate follow-up rather than falling through the cracks..
- 4Recommended tools: lusha.
The Problem
Trade shows and conferences represent massive investments in time and money, yet most organizations fail to capitalize on the connections made. Sales teams return from events with stacks of business cards and badge scans but lack the bandwidth to research each contact, determine their fit, and execute timely follow-up. The window for effective post-event outreach is narrow—within days, attendees have forgotten conversations and moved on to other priorities. Generic 'nice to meet you' emails get lost in the flood of post-event messages, while the manual effort required for personalized follow-up means most leads go cold before they're ever contacted.
The Solution
Lusha accelerates event follow-up from days to hours by automating the research and personalization that typically creates bottlenecks. Sales teams upload their event contact lists to Lusha, which instantly enriches each record with complete contact information, company details, and relevant firmographic data. The AI researches each contact to identify personalization opportunities—recent company news, shared connections, or topics discussed at the event. Reps can quickly segment contacts by fit and priority, then launch personalized sequences that reference the specific event and conversation context. The automation ensures every contact receives timely, relevant follow-up while allowing reps to focus their personal attention on the highest-value prospects.
Implementation Steps
Understand the Challenge
Trade shows and conferences represent massive investments in time and money, yet most organizations fail to capitalize on the connections made. Sales teams return from events with stacks of business cards and badge scans but lack the bandwidth to research each contact, determine their fit, and execute timely follow-up. The window for effective post-event outreach is narrow—within days, attendees have forgotten conversations and moved on to other priorities. Generic 'nice to meet you' emails get lost in the flood of post-event messages, while the manual effort required for personalized follow-up means most leads go cold before they're ever contacted.
Pro Tips:
- •Document current pain points
- •Identify key stakeholders
- •Set success metrics
Configure the Solution
Lusha accelerates event follow-up from days to hours by automating the research and personalization that typically creates bottlenecks. Sales teams upload their event contact lists to Lusha, which instantly enriches each record with complete contact information, company details, and relevant firmogr
Pro Tips:
- •Start with recommended settings
- •Customize for your workflow
- •Test with sample data
Deploy and Monitor
1. Upload event contact list (badge scans, business cards) 2. Lusha enriches and validates all contact data 3. AI researches each contact for personalization 4. Segment contacts by ICP fit and priority 5. Create event-specific sequence templates 6. Launch automated follow-up within 24-48 hours 7. Monitor engagement and prioritize responses 8. Book meetings with interested prospects
Pro Tips:
- •Start with a pilot group
- •Track key metrics
- •Gather user feedback
Optimize and Scale
Refine the implementation based on results and expand usage.
Pro Tips:
- •Review performance weekly
- •Iterate on configuration
- •Document best practices
Expected Results
Expected Outcome
3-6 months
Organizations using Lusha for event follow-up report 60% faster time-to-first-touch compared to manual processes. Meeting conversion rates from event leads improve by 40% due to timely, personalized outreach. ROI on event investments increases significantly when every lead receives appropriate follow-up rather than falling through the cracks.
ROI & Benchmarks
Typical ROI
250-400%
within 6-12 months
Time Savings
50-70%
reduction in manual work
Payback Period
2-4 months
average time to ROI
Cost Savings
$40-80K annually
Output Increase
2-4x productivity increase
Implementation Complexity
Technical Requirements
Prerequisites:
- •Requirements documentation
- •Integration setup
- •Team training
Change Management
Moderate adjustment required. Plan for team training and process updates.