Unify

Overview

Unify is a go-to-market technology platform designed to automate comprehensive sales intelligence and engagement workflows through warm outbound strategies, leveraging intent data and artificial intelligence. Founded in 2023 by Austin Hughes and Connor Heggie, Unify has quickly become one of the fastest-growing sales automation platforms, achieving 8x revenue growth and raising $52M in total funding including a $40M Series B led by Battery Ventures in July 2025. The platform combines AI agents with intent data to transform how B2B sales teams identify, qualify, and engage prospects. Unify's AI agents continuously monitor your Total Addressable Market (TAM) for custom signals, automatically qualify accounts based on your criteria, and personalize outreach at scale across multiple channels. When someone visits your pricing page or exhibits buying intent, Unify's AI automatically researches the prospect's company and role, finds verified contact information, writes personalized messages, and launches email sequences or LinkedIn campaigns. Key capabilities include access to comprehensive intent data (web traffic, product usage, job changes, AI signals), multi-channel sequencing with built-in AI research and personalization, and automated workflows called "Plays" using a drag-and-drop canvas. The platform manages unlimited mailboxes with deliverability optimization, provides real-time buyer intent signals, and integrates seamlessly with major CRMs like Salesforce and HubSpot. Unify serves high-growth B2B companies including Airwallex, Cursor, Flock Safety, Perplexity, and Together AI. The platform charges monthly subscriptions starting around $700 per month, with pricing based on seats, managed mailboxes, and usage credits for data enrichment and AI agent tasks. The Growth plan at $700/month includes up to 1,250 contacts per month, up to 25,000 revealed companies per month, and access for three users. What sets Unify apart is its focus on warm outbound - using intent signals and AI-powered research to ensure every outreach is timely, relevant, and personalized. Rather than cold spray-and-pray tactics, Unify helps sales teams engage prospects who are already showing buying signals, resulting in higher response rates and faster pipeline generation. The platform's AI agents handle the tedious research and personalization work, allowing sales reps to focus on conversations and closing deals.

Key Features

Pros & Cons