Integration
Also known as: Connection, Sync
Connecting different software tools so they can share data and work together automatically. Good integrations eliminate double data entry and keep your team on the same page.
Context
Good integrations eliminate double data entry and keep your team on the same page. When a lead fills out a form on your website, integration can add them to your CRM, subscribe them to your email list, and notify your sales team—all in seconds. Most tools offer pre-built integrations, or you can use platforms like Zapier to connect anything.
Examples
- 1Zoom meetings automatically creating CRM activities
- 2Stripe payments triggering email receipts and updating subscription status
- 3Slack notifications when someone submits a high-value lead form
Implementing Agents
AI agents that implement or utilize Integration:
11x (Alice & Jordan)
AI-driven SDR agents (Alice for outbound email/LinkedIn, Jordan for phone) that automate prospecting, personalization, and follow-ups 24/7
Implements Integration as a core feature
Relevance AI
AI agent platform for building custom sales and marketing automation workflows with pre-built templates and no-code tools
Implements Integration as a core feature
Woodpecker
Cold email automation platform focused on deliverability with AI-powered personalization and A/B testing for B2B outreach
Implements Integration as a core feature
Snov.io
All-in-one sales toolbox with email finder, verifier, drip campaigns, and CRM for lead generation and outreach
Implements Integration as a core feature
LeadIQ
Sales prospecting platform with one-click capture, verified contact data, and AI-powered email personalization
Implements Integration as a core feature