Webhook
Also known as: Event callback, HTTP callback
An automated notification that one system sends to another when something happens—like a text alert for software. This capability is implemented by tools like Customer.io to enhance automation and efficiency.
Context
Webhooks make real-time automation possible. When someone pays via Stripe, a webhook notifies your CRM to mark them as a customer. When a form is submitted, a webhook alerts your Slack channel. Webhooks are more efficient than having systems check for updates constantly—they only fire when something actually happens.
Examples
- 1Stripe sending payment confirmation webhooks to your system
- 2Typeform triggering webhooks when forms are completed
- 3Shopify alerting your fulfillment system when orders are placed
Implementing Agents
AI agents that implement or utilize Webhook:
Customer.io
Marketing automation platform with AI-powered messaging for email, push, SMS, and in-app campaigns
Implements Webhook as a core feature
Make (Integromat)
Visual automation platform with AI agents, 2,000+ app integrations, and advanced workflow logic for complex automations
Implements Webhook as a core feature