AI SDR

People.ai

by People.ai Inc

★4.3

356 reviews

AI revenue operations platform that captures activity data and provides insights on accounts, opportunities, and team performance

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📌Key Takeaways

1People.ai is a ai sdr AI agent by People.ai Inc, founded in 2016.
2AI revenue operations platform that captures activity data and provides insights on accounts, opportunities, and team performance
3Top strengths: Automatic Activity Capture: People.ai's flagship capability automatically captures every customer-facing activity across email platforms (Gmail, Outlook), calendar systems, phone...; AI-Powered Deal Intelligence: The platform's deal intelligence engine analyzes historical patterns from thousands of won and lost opportunities to score current deals based on enga....
4Rated 4.3/5 based on 356 reviews.

Overview

People.ai is a pioneering AI-powered revenue intelligence platform that fundamentally transforms how sales organizations capture, analyze, and act on customer engagement data. Unlike traditional CRM systems that rely on manual data entry from sales representatives, People.ai automatically captures every customer interaction—emails, calendar events, phone calls, video meetings, and digital touchpoints—creating a comprehensive, real-time view of all revenue-generating activities without requiring any input from busy sales professionals. The platform leverages sophisticated machine learning algorithms and natural language processing to analyze millions of customer interactions, identifying patterns that predict deal outcomes, highlight at-risk opportunities, and reveal the activities that drive successful closes. By correlating engagement data with CRM records, People.ai provides sales leaders with unprecedented visibility into pipeline health, forecast accuracy, and team performance metrics that were previously impossible to obtain. People.ai serves enterprise sales organizations across technology, financial services, manufacturing, and healthcare industries, helping them solve the persistent challenge of incomplete CRM data that has plagued sales operations for decades. The platform integrates seamlessly with major CRM systems including Salesforce, Microsoft Dynamics, and HubSpot, enriching existing workflows rather than replacing them. For sales managers and revenue operations teams, People.ai delivers actionable intelligence through intuitive dashboards that surface coaching opportunities, identify best practices from top performers, and provide early warning signals for deals that may be stalling. The platform's AI-driven recommendations help sales teams prioritize their time on the highest-value activities and accounts, ultimately accelerating pipeline velocity and improving win rates. What sets People.ai apart is its patented activity capture technology that achieves near-100% data completeness without any behavioral change required from sales representatives. This eliminates the traditional trade-off between CRM data quality and sales productivity, enabling organizations to finally trust their pipeline data while freeing reps to focus on selling rather than administrative tasks.

🎯 Key Differentiator

AI-Extracted

Automatic activity capture and analysis from all customer touchpoints without manual data entry

People.ai's patented technology automatically captures emails, calls, meetings, and other interactions without requiring sales reps to manually log activities. According to customer testimonials, this eliminates the CRM data entry burden that typically consumes 4-6 hours per week per rep while ensuring 100% activity visibility. Unlike Salesforce and other CRM platforms that depend on manual logging (achieving only 20-30% data completeness), People.ai customers report achieving 95%+ activity capture rates, fundamentally changing the reliability of pipeline analytics and forecasting.

This differentiator was AI-extracted from competitive research.

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Last verified: January 27, 2026

Key Features

Automatic Activity Capture

People.ai's flagship capability automatically captures every customer-facing activity across email platforms (Gmail, Outlook), calendar systems, phone calls, video conferencing tools (Zoom, Teams, Webex), and other digital channels. The system uses secure API connections and intelligent parsing to extract relevant interaction data, match it to the correct contacts and accounts in your CRM, and log activities without any manual intervention from sales representatives. This technology captures not just the occurrence of activities but also analyzes content to understand engagement quality, stakeholder involvement, and conversation topics—providing a complete picture of customer relationships that manual logging could never achieve. Eliminates 4-6 hours of weekly data entry per rep while achieving 95%+ activity capture rates, compared to 20-30% with manual logging.

AI-Powered Deal Intelligence

The platform's deal intelligence engine analyzes historical patterns from thousands of won and lost opportunities to score current deals based on engagement signals, stakeholder coverage, and activity momentum. Machine learning models continuously evaluate factors like email response rates, meeting frequency, executive involvement, and multi-threading depth to predict deal outcomes with remarkable accuracy. Sales managers receive real-time alerts when deals show warning signs—such as declining engagement, missing stakeholders, or stalled progression—enabling proactive intervention before opportunities are lost. The system also identifies which activities and engagement patterns correlate most strongly with successful closes, providing data-driven guidance for deal strategy. Improves forecast accuracy by 25-40% and enables early identification of at-risk deals, giving teams time to course-correct.

Revenue Operations Analytics

People.ai provides comprehensive analytics dashboards designed specifically for revenue operations teams, offering visibility into pipeline health, sales velocity metrics, activity benchmarks, and performance trends across the entire organization. The platform calculates key metrics like average deal cycle time, stage conversion rates, activity-to-outcome correlations, and territory coverage automatically from captured data. RevOps leaders can drill down from organization-wide views to individual rep performance, identifying coaching opportunities and best practices that can be scaled across the team. Custom reporting capabilities allow teams to build the specific views they need, while automated alerts notify stakeholders when metrics deviate from targets. Provides single source of truth for revenue metrics, eliminating hours of manual reporting and enabling data-driven sales management.

Stakeholder Mapping & Relationship Intelligence

The platform automatically builds comprehensive stakeholder maps for every account and opportunity by analyzing communication patterns across the organization. People.ai identifies all contacts engaged in deals, maps their roles and influence levels, tracks relationship strength based on interaction frequency and recency, and highlights gaps in stakeholder coverage. The system recognizes when key decision-makers or influencers are missing from deals, when relationships are going cold, or when competitive threats emerge based on communication patterns. This intelligence helps sales teams ensure they're building the multi-threaded relationships necessary for complex enterprise deals. Increases deal win rates by ensuring comprehensive stakeholder engagement and identifying relationship gaps before they derail opportunities.

Sales Coaching & Performance Management

People.ai transforms sales coaching from subjective opinion to data-driven guidance by providing managers with detailed visibility into rep activities, engagement patterns, and performance metrics. The platform benchmarks individual performance against team averages and top performers, identifying specific areas where reps can improve—whether that's email response rates, meeting frequency, multi-threading depth, or follow-up consistency. Managers can see exactly how top performers structure their deals and activities, then coach others to replicate those patterns. The system also tracks coaching effectiveness over time, showing whether interventions are translating into improved performance and outcomes. Enables targeted, data-driven coaching that improves rep performance by focusing on the specific activities that drive results.

Pros & Cons

Pros

+Automatic Activity Capture: People.ai's flagship capability automatically captures every customer-facing activity across email platforms (Gmail, Outlook), calendar systems, phone...
+AI-Powered Deal Intelligence: The platform's deal intelligence engine analyzes historical patterns from thousands of won and lost opportunities to score current deals based on enga...
+Revenue Operations Analytics: People.ai provides comprehensive analytics dashboards designed specifically for revenue operations teams, offering visibility into pipeline health, sa...
+Stakeholder Mapping & Relationship Intelligence: The platform automatically builds comprehensive stakeholder maps for every account and opportunity by analyzing communication patterns across the orga...
+Sales Coaching & Performance Management: People.ai transforms sales coaching from subjective opinion to data-driven guidance by providing managers with detailed visibility into rep activities...

Cons

−Learning curve for advanced automation features - optimal configuration may require experimentation and iteration.
−Data accuracy varies by region - international markets may have less comprehensive or current contact information.
−AI-generated content requires human review to ensure accuracy and brand voice consistency.

Use Cases

Explore all AI SDR use cases →

AI SDR: Automated Outbound Prospecting→

Sales teams spend hours manually researching prospects, finding contact information, and crafting personalized outreach messages. This manual process limits the volume of outreach and reduces time available for high-value activities like closing deals.

Lead Qualification and Scoring→

Sales reps waste time chasing unqualified leads, resulting in low conversion rates and inefficient resource allocation. Manual lead scoring is inconsistent and doesn't adapt to changing buyer signals.

Frequently Asked Questions

People.ai offers: Automatic Activity Capture: People.ai's flagship capability automatically captures every customer-facing activity across email p. AI-Powered Deal Intelligence: The platform's deal intelligence engine analyzes historical patterns from thousands of won and lost . Revenue Operations Analytics: People.ai provides comprehensive analytics dashboards designed specifically for revenue operations t. Stakeholder Mapping & Relationship Intelligence: The platform automatically builds comprehensive stakeholder maps for every account and opportunity b. Sales Coaching & Performance Management: People.ai transforms sales coaching from subjective opinion to data-driven guidance by providing man.

1. Automatic Activity Capture: People.ai's flagship capability automatically captures every customer-facing activity across email platforms (Gmail, Outlook), calendar systems, phone... 2. AI-Powered Deal Intelligence: The platform's deal intelligence engine analyzes historical patterns from thousands of won and lost opportunities to score current deals based on enga... 3. Revenue Operations Analytics: People.ai provides comprehensive analytics dashboards designed specifically for revenue operations teams, offering visibility into pipeline health, sa...

1. Learning curve for advanced automation features - optimal configuration may require experimentation and iteration. 2. Data accuracy varies by region - international markets may have less comprehensive or current contact information. 3. AI-generated content requires human review to ensure accuracy and brand voice consistency.

People.ai was founded in 2016. The company has raised $200M+ total. This varies based on your specific requirements, industry, company size, and use case. For detailed information tailored to your situation, consult with the vendor or implementation partner who can provide guidance based on their experience with similar organizations. Most providers offer demos, trials, or consultations to help you evaluate fit before committing.

People.ai uses a enterprise pricing model. This varies based on your specific requirements, industry, company size, and use case. For detailed information tailored to your situation, consult with the vendor or implementation partner who can provide guidance based on their experience with similar organizations. Most providers offer demos, trials, or consultations to help you evaluate fit before committing.

Common use cases for People.ai include: Automatic activity capture, AI-powered insights. This functionality is designed to streamline workflows and improve efficiency. Features may include automation, analytics, reporting, and collaboration tools. Specific capabilities depend on the plan level and product version you choose. Advanced features may require add-ons or enterprise plans.

Automatic activity capture and analysis from all customer touchpoints without manual data entry. People.ai's patented technology automatically captures emails, calls, meetings, and other interactions without requiring sales reps to manually log activities. According to customer testimonials, this eliminates the CRM data entry burden that typically consumes 4-6 hours per week per rep while ensuring 100% activity visibility. Unlike Salesforce and other CRM platforms that depend on manual logging (achieving only 20-30% data completeness), People.ai customers report achieving 95%+ activity capture rates, fundamentally changing the reliability of pipeline analytics and forecasting.

People.ai serves various industries including: Technology & SaaS, Financial Services, Manufacturing & Industrial, Healthcare & Life Sciences, Professional Services. Technology and SaaS companies represent People.ai's core customer base, as these organizations typically have complex, multi-stakeholder sales cycles where engagement visibility is critical. SaaS sales teams benefit enormously from automatic activity capture because their deals often involve numerous touchpoints across email, video calls, and product demos. People.ai helps tech companies understand which engagement patterns predict successful closes, optimize their sales motions, and ensure their CRM data accurately reflects pipeline health for board reporting and investor communications.